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4/29/2014
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MacBook Air Update: More Battery, Less Cash

Apple MacBook Air refresh features faster processors, longer battery life, and lower price points.

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Li Tan
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Li Tan,
User Rank: Ninja
5/9/2014 | 4:10:36 AM
Re: Chromebooks are not a problem for Apple
Susan, I do agree on your point - this is a fantasy product and will have a good sell. Actually I am interested to get new one. 
Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
5/5/2014 | 12:13:25 AM
Re: Chromebooks are not a problem for Apple
Li Tan, 

This new MacBook Air is going to sell really well. Chrombook and the other laptops can't ever be compared with Apple laptops. They are a different world type of products. 

-Susan 
Li Tan
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Li Tan,
User Rank: Ninja
5/4/2014 | 9:32:19 PM
Re: Chromebooks are not a problem for Apple
This is really the case - Apple notebook is considered as high-end product in the laptop market. Lowering the price a little bit with more feature-rich product is defnitely a correct action. Chromebook and other laptops are not really competitors for Apple at this for the moment.
jakefunnyman
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jakefunnyman,
User Rank: Apprentice
5/4/2014 | 5:57:21 PM
Specs?
The battery life specs that you mentioned are the same as the Mid 2013 MBAs and the Mid 2013 also had the Haswell CPU.
Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
5/1/2014 | 4:48:58 AM
Chromebooks are not a problem for Apple
Lorna, 

"Do you think pressure from new Chromebooks is partly responsible for the downward movement in pricing?"

Chromebooks don't represent any threat to Apple. Actually, no other laptop does. Electronics components are cheaper. Pricing the MacBook Airs $100 cheaper is an excellent move. As it was stated, there is no reason for not getting the best on the market when you can get the best for $899. 

-Susan 
jgherbert
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jgherbert,
User Rank: Ninja
4/30/2014 | 12:20:54 AM
Re: Pass on the overpriced iGarbage
"Really, Mr. Schiller? How about a beater laptop with a Linux distro installed that does not require the gargantuan HDD/RAM that a Mac does?"

 

Oh goody, reductio ad absurdum plays a card again.



Q: "How do I fix this Windows problem?"

A: "Install linux"

 

*yawn* If you're happy with that nonsense, buy a Chromebook. I use both Mac Windows and linux. I save linux for servers because the GUI still sucks in my opinion. For the Mac and Windows machines, I like them both well enough, and for right or wrong, I'd choose both over linux as my daily desktop.
jgherbert
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jgherbert,
User Rank: Ninja
4/30/2014 | 12:16:12 AM
Re: Chrome pressure

"Do you think pressure from new Chromebooks is partly responsible for the downward movement in pricing?"

 

Personally, no - not in the slightest. I don't believe that Chromebooks are even a blip on the radar for the MacBook Air. They aren't even on the same planet. Now, if you want to ask if there's any pressure from Intel-based Ultrabooks, well, perhaps. But that hasn't had much impact on Apple's pricing in the past, so... the most likely reason may be to juggle pricing due to new models on the horizon. I can't see Apple suddenly getting worried about other platforms like that.

asksqn
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asksqn,
User Rank: Ninja
4/29/2014 | 4:43:54 PM
Pass on the overpriced iGarbage
"With MacBook Air starting at $899, there's no reason to settle for anything less than a Mac [...]"

Really, Mr. Schiller? How about a beater laptop with a Linux distro installed that does not require the gargantuan HDD/RAM that a Mac does?  

 
Lorna Garey
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Lorna Garey,
User Rank: Author
4/29/2014 | 3:40:13 PM
Re: Chrome pressure
Yes, that's probably more likely!
Eric Zeman
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Eric Zeman,
User Rank: Strategist
4/29/2014 | 2:46:23 PM
Re: Chrome pressure
Personally, I think it is so Apple has room to price the rumored 12-inch Retina MacBook Air in the $1200 - $1500 range.
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