Mobile // Mobile Devices
01:18 PM
Eric Zeman
Eric Zeman

Men Are From Mars, Women Love Smartphones

Who's still using 'dumb' phones? White males buy smartphones in lower percentages than women and minorities, according to the latest data from Nielsen.

More than 50% of all Americans use smartphones, according to Nielsen. Though we've been teetering on that landmark tipping point for what seems like months, Nielsen's data says that we can call it official: 50.4% of us are using smartphones rather than feature ("dumb") phones. That's up a few ticks from December 2011, when 47.8% of Americans were using smartphones.

While this is a significant milestone for smartphone adoption, it's also one case where the details make for a more interesting picture than the larger story.

First, Apple sold more handsets (i.e., iPhones) than any other manufacturer in the U.S. Sure, Samsung may have just bumped Nokia from the top spot in total handset sales worldwide, but in the U.S., Apple sold the most smartphones, says Nielsen.

That doesn't mean iOS is the most widely adopted mobile platform, though. Android beats iOS handily, thanks to the wider availability of Google's operating system from a greater number of handset makers and wireless network operators around the country.

[ Nokia's Windows Phone is discounted in effort to spur sales. Read more at Nokia Lumia 900 Price Drops To $49. ]

The rundown goes like this: Android has 48.5% of the U.S. smartphone market, followed by iOS with 32%, BlackBerry OS with 11.6%, Windows Mobile with 4.1%, Windows Phone with 1.7%, and "other" with 2.1%. The "other" category probably includes Palm OS and webOS. The fact that Windows Mobile still trounces Windows Phone in the market is simply painful to watch: Windows Mobile is Microsoft's legacy mobile platform that the company has been phasing out, while Windows Phone is the more modern platform that just can't seem to catch a break. Perhaps the numbers will change once sales of the Lumia 900 are factored in later this year.

Drilling down further, 50.9% of women have adopted smartphones, just ahead of the 50.1% of men who've adopted them. (Does anyone else remember when smartphones--aka BlackBerrys--were used only by top brass/corner-office types?)

Looking at various ethnic groups, Asians are most likely a smartphone over a dumb phone: Nielsen's data shows that 67.3% of Asians/Pacific Islanders use smartphones. They are followed by Hispanics, with 57.3%; African Americans, with 54.4%; and finally, by Caucasians, with 44.7%. Yup, white people are the least likely to buy smartphones, according to Nielsen's calculations.

It should not surprise anyone that Americans aged 25-34 are by far the most smartphone-savvy--nearly 70% of them have smartphones.

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User Rank: Apprentice
5/9/2012 | 11:36:25 AM
re: Men Are From Mars, Women Love Smartphones
"Smart" phones are usually most popular with dumb people. OK, there are some exceptions...but not many.
User Rank: Apprentice
5/9/2012 | 11:02:14 AM
re: Men Are From Mars, Women Love Smartphones
I use a dumb phone, because I rarely need make calls when on the road and with the prepaid minutes plan it just does all what I need for a very affordable plan. I don't need to play Angry Birds while stopped at a red light and I don't need Siri to figure out if it is raining. I got a nice speedy desktop PC at home that is very reliable and flexible in its use. And compared to a smartphone with data plan it is dirt cheap.
User Rank: Apprentice
5/8/2012 | 6:36:55 PM
re: Men Are From Mars, Women Love Smartphones
I am in that white male category. The reason I am still using an original Motorola RAZR is because it is still one of the slimmest phones available and it fits comfortably in my front pants pocket. When I sit down it is comfortable. I have yet to find a smart phone with a thin profile that fits comfortably in my pocket. The new RAZR is close, but it is a bit large when sitting down. I am a professional software developer so I am not a technophobe. I just do not like the size and shape of the current offerings. I am unlikely to switch to something newer until phone manufactures make a phone designed for an adult male.
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