re: Microsoft Surface: 10 Best And Worst Changes
I agree that some reports have been unfairly harsh on the Surface Pro 2 in particular. I think the Surface 2 is a decent update as well, though I can't fathom what Microsoft is thinking pricing it at $449 sans keyboard. Whereas some headlines said analysts were unimpressed, my impression was more that they're cautiously optimistic. And the Microsoft folk seemed pretty confident at the event in New York. They've got a few months of sales data from the ongoing Surface discounts, so maybe they know something we don't.
All that said, the media was happily bashing Apple in the days leading up to the iPhone launch. More than a few reports declared that Steve Jobs's spirit had finally departed Cupertino, leaving behind Tim Cook and his Microsoft-like desire to protect Apple's established strengths. Then reviewers got a look at iOS 7, and at the new hardware. Suddenly, the tune changed. A few people still aren't impressed, but by and large, the word for Apple has been overwhelmingly positive since the products actually hit the market. Apple, in other words, was also subject to some media bashing-- but it managed to change the narrative by releasing a product that got people excited.
That's what Microsoft needs to do now. They seem confident that once people have the devices, they'll see that the Surface line can hold it's own. Can Microsoft change the narrative too? I'll be as eager as anyone to spend more time with the new device, and to find out just how far the upgrades go.