Web traffic now determines use?
Has everyone suddenly become 12 years old? I guess if your life starts and ends with an app that constantly needs to broadcast everything about you, perhaps.
Answe the simple question. If your device has all the productivity apps that don't rely on some cloud service, how would anyone know you were using it? To write a letter, play some music, watch a video you must connect to the Internet? Really?
I can write letters, create publications/presentations, code, watch a video, play my favorite music, manage my calendar, make phone calls, take and edit pictures and not once connect to the Internet to generate traffic. How can this happen? Simple, local applications.
When web traffic became some kind of metric anyone would consider, look what happened. People nowadays can't do anything with an iPhone, Android device without being connected to the Internet and generating traffic.
When you sit down to watch a movie on TV, do you open all the doors and windows so that everyone knows you are watching TV? Think about it. Why on earth would you want your device to generate web traffic everytime you did something?