The multibillion-dollar industry may be hurt by the economic slowdown, but Nokia still expects growth in certain segments, including the iPhone.
The mobile industry is not immune to the global economic slowdown, and a Nokia executive said he thinks mobile gaming will be especially hurt.
Once a free distraction included on the handset, mobile gaming has ballooned into a multibillion-dollar industry. One report has the market hitting $4.5 billion this year, but Nokia said it expects the economic problems to hurt the market this year, and for those woes to continue into 2009.
"We expect challenging times to continue. The overall gaming market is likely not growing," said Jaakko Kaidesoja, Nokia's head of gaming operations, in an interview with Reuters.
But Kaidesoja did say he expects certain segments of the mobile gaming market to grow. He singled out preloaded games, emerging markets, and his company's N-Gage gaming platform.
For Nokia, mobile games represent one branch of the larger strategy to branch out beyond just making cell phones. Nokia wants to be able to offer additional services and applications like multimedia, navigation, and games in order to attract new customers as well as create new revenue streams.
N-Gage was originally a standalone gaming device, but Nokia relaunched it as a mobile gaming platform for its smartphones. The platform has been growing steadily, and Kaidesoja said there are more than 20 million N-Gage capable phones.
Kaidesoja also said he expects the iPhone to be a successful gaming platform. Apple's handset is an attractive device for game developers because it packs a robust processor, motion controls, touch screen, and graphics capabilities. Video games are routinely at the top of the download lists for Apple's App Store.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of September 18, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."