Mobile // Mobile Devices
Commentary
9/3/2010
02:11 PM
Eric Zeman
Eric Zeman
Commentary
50%
50%

Motorola Takes Another Shot At Apple

Motorola has published another full-page ad for one of its Android devices, and takes a poke at the iPhone's inability to access Flash.

The latest ad published by Motorola and Verizon Wireless reads, "Flash Websites? There's a phone for that." Below the text is a large image of the recently released Motorola Droid 2.

The ad takes a one-two punch. It dings the iPhone by implying that its lack of Flash makes it inferior. It also uses Apple's own "There's an app for that" catch phrase to make fun of the iPhone. Classy, Motorola, classy.

Motorola has done this before. In July, Motorola took out a full-page ad in the New York Times to tout the Droid X. The headline of the ad read, "No Jacket Required." That was an obvious barb intended for the Apple iPhone 4, which is being given free bumpers to help resolve the signal strength attenuation problem. Motorola doesn't stop there.

After pointing out the Droid X's many strengths, the bottom of the ad reads, "At Motorola, we believe a customer shouldn't have to dress up their phone for it to work properly. That's why the Droid X comes with a dual antenna design. The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket. For us it's just one of those things that comes as a given when you've been making mobile phones for over 30 years." Nice.

Apple hasn't taken out any attack ads recently, though it did poke fun at Motorola in July.

What's really funny is, as MobileCrunch points out, the Flash on Android experience is OK, but not fantastic. I've used it on several different Android devices, and it can be slow, inconsistent, and crashy.

Is that something worth bragging about, Motorola?

[Via MobileCrunch]

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.