Mobile // Mobile Devices
News
3/22/2013
10:15 AM
Connect Directly
RSS
E-Mail
50%
50%

Nokia CEO Throws iPhone, Talks Up New Lumias

Nokia CEO Stephen Elop grabbed an interviewer's iPhone and threw it on the floor while pitching the company's newest Lumia smartphones.

Coolest Smartphones At Mobile World Congress
Coolest Smartphones At Mobile World Congress
(click image for larger view and for slideshow)
During a convivial televised interview, Nokia CEO Stephen Elop jokingly snatched the interviewer's iPhone and threw it on the ground. Elop was attempting to evade questions about an unannounced Lumia smartphone while also showing off the Lumia 620.

The Finnish interviewer (see video below) did not appear to be all that concerned about his hurled device, and asked Elop if he could replace it with a Lumia phone. Elop said he would. Elop was also happy to discuss the features of the Lumia 620, which is a mid-range Windows smartphone being sold in numerous markets around the world.

The Lumia 928, which has not been officially revealed by Nokia, and what the TV interview was really about, is believed to be a thinner, more attractive version of the Lumia 920. The 928 will shed the bulky plastic shell of the 920 and replace it with a thinner, aluminum shell. All of Nokia's Lumia smartphones have made heavy use of polycarbonate for their shells. Switching to aluminum would be a significant design change for Nokia. It will still be sold in various colors, including black, white, cyan and red.

[ Android phone fan? Watch for HTC's One. Read For HTC, The One Can't Come Soon Enough. ]

The 928 is also believed to have a high-end PureView camera and a 4.5-inch OLED screen. It will support LTE and simultaneous voice and LTE data connections. It could arrive as soon as April. It will be sold by Verizon Wireless, which has yet to offer a high-end Nokia smartphone.

As attractive as the 928 sounds, the 620 is probably going to be a more important device to Nokia in the long run. Why? Nokia must retain customers in markets where high sales volumes trumps high sales prices. The 620 lands close to the bottom of Nokia's Lumia smartphone line-up, and is a more affordable option for those on a budget.

It will be particularly important in markets such as India. Nokia is in real danger of losing more ground in India to Samsung, which also has made a strong push into emerging markets. India is Nokia's single biggest market. About 13% of the 336 million devices Nokia shipped during 2012 went to India. Samsung's low-cost Android smartphones, however, are stealing Nokia's share of the market. Nokia owned 60% of the Indian market in 2009, but that has dropped to about 30% as Nokia has been slow to introduce new, low-cost models there.

Nokia introduced a handful of mid-range smartphones and low-end feature phones during Mobile World Congress last month. The Lumia 520 and Lumia 720 are launching in China in the coming weeks. It's not clear if either device will come to the U.S.

InformationWeek and Mobile Commerce World are looking for insight into the future of mobile commerce. In addition to analyzing trends and gathering insight, we also hope to provide a benchmark that various mobile commerce players can use to assess where they are compared with competitors and peers to better help them meet the needs of end users. Take our InformationWeek Mobile Commerce Survey by March 22 and be eligible to win a an iPad Mini.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - June 10, 2014
When selecting servers to support analytics, consider data center capacity, storage, and computational intensity.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.