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5/3/2012
03:21 PM
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Nokia Lumia 900 Price Drops To $49

Nokia's flagship Windows Phone 7.5 smartphone sees heavy discounting as dealers look to jump start sales.

Smartphones: Never Too Thin Or Too Organic
Smartphones: Never Too Thin Or Too Organic
(click image for larger view and for slideshow)
The Lumia 900 is selling well below its list price online, an indication that dealers are still struggling to build market share for Nokia's flagship smartphone, which runs Microsoft's Windows Phone 7.5 operating system.

The Lumia 900 is still selling for its originally listed price of $99, with contract, through AT&T or Nokia directly and at retailers like Best Buy. But it can be had for just $49 from Amazon's wireless shop. Amazon is known for its heavy discounts, but it's noteworthy that Nokia's top-end Windows Phone is now available for less than $50.

Nokia has not released early sales figures for the Lumia 900, but it's likely that the device could use any boost it gets from the price discount. After topping Amazon's bestseller list in the days after it launched, the phone has now fallen to fifth place, behind four Android smartphones and a Samsung feature phone.

Microsoft launched its Windows Phone 7 platform in late 2010, amid much fanfare. The OS and a number of devices that run it have been well received by critics, who've noted that Microsoft's mobile Metro interface stands out in a market dominated by phones with screens littered with icons. But the praise has not translated into sales.

[ Can Windows Phone compete with iPhones and Androids? See: Nokia's Lumia 'Not Good Enough' Say Carriers. ]

According to numbers released by ComScore this week, Windows Phone's U.S. market share fell to below 4% in March. The Lumia 900 launched April 8--too late to help those numbers, but subsequent reports from the market watcher should be telling as to the impact Nokia's flagship is having on Windows Phone sales.

Microsoft and Nokia spared little expense in promoting the product. They held an Easter weekend launch party in New York City's Times Square that featured a live performance by hip hop artist Nicki Minaj.

An AT&T 4G LTE exclusive, the Lumia 900 boasts a generous 4.3-inch AMOLED ClearBlack display, an 8-MP camera with a lens from German optics specialist Carl Zeiss, a front-facing camera for videoconferencing, a 1.4-GHz Qualcomm Snapdragon processor, and 14.5 GB of available storage. It's also less than half-an-inch thick.

Like all Windows Phones, it uses Microsoft's Metro interface and Live Tiles, which display real-time updates from social networks, e-mail, messaging, and other services, directly to the home screen.

At this interactive Enterprise Mobility Virtual Event, experts and solution providers will offer detailed insight into how to bring some order to the mobile industry innovation chaos. When you register, you will gain access to live webcast presentations and virtual booths packed with free resources. It happens May 17.

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John doe
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John doe,
User Rank: Apprentice
5/5/2012 | 3:36:33 PM
re: Nokia Lumia 900 Price Drops To $49
Nokia you can give it for free, and it still would not sell. There is no market for Windows Phones.
gfouts15
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gfouts15,
User Rank: Guru
5/5/2012 | 2:29:53 PM
re: Nokia Lumia 900 Price Drops To $49
I am off contract iphone user and really want to move to Windows phone. That said, I am not pulling the trigger to get a Lumina 900 when Phone 8 is coming in the fall. If I do, I am stuck for 2 years on this phone/os. Not happening until I see the Phone 8 release which is also around the time for the iphone 5. Decision time comes in the fall. I suspect I am not alone either.
VasyaPupkinsan
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VasyaPupkinsan,
User Rank: Apprentice
5/5/2012 | 7:26:09 AM
re: Nokia Lumia 900 Price Drops To $49
housewives also get excited by swizzle sticks and stinky diapers. Who cares.

Find another dumb rhetoric for your love-drone trolling, softy.
Diru
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Diru,
User Rank: Apprentice
5/4/2012 | 2:51:22 PM
re: Nokia Lumia 900 Price Drops To $49
I'd been using my husband's Galaxy phone for about a year, trying to resist getting my own and spending so much money on a phone and service, I finally broke down and purchased a Lumia 900. I LOVE IT!! I'ts so much better than my husband's now he's using mine to get faster downloads! Ha. It pays to be patient!! :)
Paul Aldige Katz
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Paul Aldige Katz,
User Rank: Apprentice
5/4/2012 | 5:14:23 AM
re: Nokia Lumia 900 Price Drops To $49
The problem with that logic is now that all the major carriers have the iPhone (Sprint, AT&T, Verizon), it alone doesn't do much to retain customers. That's why they have been actively courting other providers such as Samsung and Nokia; they want to break Apple's vice-hold on the industry.
FalKirk
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FalKirk,
User Rank: Apprentice
5/4/2012 | 4:04:31 AM
re: Nokia Lumia 900 Price Drops To $49
Agreed. Discounting their flagship phone? After only a couple of weeks? That can't be good.
FalKirk
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FalKirk,
User Rank: Apprentice
5/4/2012 | 4:01:20 AM
re: Nokia Lumia 900 Price Drops To $49
"...the carriers can essentially give them away, and essentially come out better financially that if they had sold a new iPhone with a data plan."-napkatz

That's simply not true. The iPhone attracts more new customers and it retains more existing customers. The carriers pay far more for the iPhone but they also make far more from it.
Paul Aldige Katz
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Paul Aldige Katz,
User Rank: Apprentice
5/4/2012 | 1:40:10 AM
re: Nokia Lumia 900 Price Drops To $49
Yeah, this is very old news. The Lumia 900 has very low parts + manufacturing costs, estimated at $220. This is why the carriers can essentially give them away, and essentially come out better financially that if they had sold a new iPhone with a data plan.

I got my Lumia 900 recently and love it (got it for free due to the data glitch refund). It + Zune Music Pass = bliss :)
CIO
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CIO,
User Rank: Apprentice
5/3/2012 | 10:41:18 PM
re: Nokia Lumia 900 Price Drops To $49
The flagship phone fails.

The Lumia 900 had the biggest launch budget of any handset ever. Microsoft was reported to have bankrolled a $250 million marketing budget by Nokia and AT&T.

The launch was also plagued with failures. A connectivity bug on the handsets caused users to lose internet access. Many technology websites reported that the Lumia may not get an update to Windows Phone 8 later in the year.

One of the problems is that Microsoft is always resetting its platform. Scrapping the current OS, and moving to a totally new OS in the future. It plagued Windows Mobile. Now it plagues Windows Phone 7, with Windows Phone 8 looming around the corner, and likely to make current Lumias obsolete.

If the flagship Windows Phone has failed, what hope is there for the platform? Another Microsoft phone OS bites the dust.
WRIDDLE000
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WRIDDLE000,
User Rank: Apprentice
5/3/2012 | 8:27:19 PM
re: Nokia Lumia 900 Price Drops To $49
Kind of old news isn't it? Amazon has been selling it at this price for about a month now, you could even pre-order it for a penny.
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