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1/7/2014
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Pebble Steel Gives Smartwatches A Makeover

Move over geeky, and make way for elegant, Pebble urges with its stainless steel device debuting at CES 2014.

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Plastic is so 1960s. On Monday, Pebble rolled out the Pebble Steel, a new version of its smartwatch that dumps the plastic body of its first-generation device for stainless steel. Further, the company's app store is nearly ready for launch. Yes, brace yourselves for smartwatch app stores.

Pebble says the Pebble Steel offers all the features of the original Pebble smartwatch, including notifications for calls and messages. The new version offers 5-7 days of battery life, is waterproof, and uses an identical e-paper screen. The metallic package is made from CNC-machined stainless steel that is thinner and more elegant than the original's plastic shell. The stainless steel smartwatch will come in two colors: matte black and brushed stainless. Pebble says the black version is colored with a process called physical vapor deposition, which helps the finish resist scratches and chips. Each will ship with a matching metallic band and a black leather strap.

In addition to the finish, the Pebble Steel features a Corning Gorilla Glass display with an oleophobic coating that resists fingerprints. Last, the hardware has been upgraded with an RGB LED in the lower left corner to indicate the charging status.

Pebble says the new smartwatch will appeal to those looking for a classier wearable. It is much more elegant and refined than the original device. The elegance comes at a cost, however. The Pebble Steel costs a weighty $249 -- a full $100 more than the original version. It will be available beginning Jan. 28 and will ship worldwide. Consumers interested in the Pebble Steel can preorder it now.

[Would you wear a ring that answers calls? Read Smarty Ring: Better Than A Smartwatch?]

The company has shipped more than 300,000 smartwatches since its first watch debuted at CES 2013. That's up from 200,000 just a couple of months ago, which means the holiday season was favorable to Pebble and its original smartwatch.

In addition to the Pebble Steel, Pebble announced that its app store is nearly ready to go. It is asking developers to submit apps by Thursday, Jan. 9, to make the launch cutoff. The store will go live this month.

The Pebble Steel -- available in brushed and matte black -- is the new stainless steel version of Pebble's plastic smartwatch.(Source: Pebble)
The Pebble Steel -- available in brushed and matte black -- is the new stainless steel version of Pebble's plastic smartwatch.
(Source: Pebble)

The Pebble app store will work directly within the Android and iOS Pebble applications, meaning users will browse for apps on their smartphone, not their watch. They'll be able to search for, purchase, and install apps to their Pebble. The store will feature seven categories of apps: daily, remotes, games, notifications, tools and utilities, sports and fitness, and watchfaces. Pebble will highlight the best and newest apps in each category daily. Watch apps that require companion smartphone apps will be able to link from the Pebble app store to the Google Play Store and iTunes App Store to make it easier for consumers to get all they need.

Pebble has scared up developer support from some big-name companies, including Pandora, ESPN, and Mercedes-Benz. These copmanies, along with Foursquare, GoPro, and Yelp, are developing custom applications for the Pebble smartwatch. The companies are showing off their new apps at this week's Consumer Electronics Show.

Pebble has developed great momentum heading into 2014 and is starting off strong with the new, classy watch and imminent app store launch. The smartwatch might not have a camera or always-on Mirasol display, but it is clearly the smartwatch to beat.

Eric Zeman is a freelance writer for InformationWeek specializing in mobile technologies.

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Ellis Booker
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Ellis Booker,
User Rank: Strategist
1/8/2014 | 10:59:47 AM
Re: Dumb watches
I have a watch collection, which predates both my fountain pen and pocket knife collections (don't ask...). I like where Pebble et al are going here. The problem with watches as multifunction devices (remember the horrid "Calculator" watches circa 1975?) has always been data entry. But that problem goes away, thanks to low-power (Bluetooth 4) integration with modern smartphones. Now the watch can return to being, properly, a thing you glance at for information. I like that idea. Also, now that Pebble is spending some time on making its products fashionably stylish, I think they'll be rewarded in the marketplace. 
anon5427153617
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anon5427153617,
User Rank: Apprentice
1/7/2014 | 10:40:34 PM
Pebble
It's not a huge update but definitely an improvement in the durability and appearance of the watch http://smartwatchforiphone.com/2014/01/06/release-pebble-steel/
rantsalot
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rantsalot,
User Rank: Apprentice
1/7/2014 | 5:15:01 PM
Smart, Fit, or Both?
I see a showdown coming between smart watches like Pebble and the new smart fitness devices like Fitbits, Polar Loops, etc. Do the smart watches begin to add health monitoring features? Or do the fitness trackers begin to tie into smartphones with more general applications? The one that successfully integrates both capabilities is likely to be a winner. I wouldn't be surprised if Apple has already figured this out.
han810
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han810,
User Rank: Apprentice
1/7/2014 | 1:29:43 PM
Convenience of a watch -
It is a lot easier to glance at a watch than to haul out a mobile - particularly in winter. I have always worn a watch and always will for just that reason.
gev
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gev,
User Rank: Apprentice
1/7/2014 | 1:19:18 PM
Where is teh women's version?
Where?
Laurianne
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Laurianne,
User Rank: Author
1/7/2014 | 11:46:27 AM
Dumb watches
If the Pebble Steel doesn't cut it for you, what would convince you to buy a smartwatch, readers? I can't see the advantage over my phone.
David F. Carr
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David F. Carr,
User Rank: Author
1/7/2014 | 11:11:32 AM
How's the battery life?
Is this something you have to recharge every day?
David F. Carr
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50%
David F. Carr,
User Rank: Author
1/7/2014 | 11:11:32 AM
How's the battery life?
Is this something you have to recharge every day?
RobPreston
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100%
RobPreston,
User Rank: Author
1/7/2014 | 10:52:59 AM
Re: Traditional watch manufacturers take note
The big challenge is that we have a generation of people used to carrying a phone to check the time and perform 100 other tasks. Why do we think they're going to start wearing wristwatches like their parents and grandparents? There's really no compelling reason to start strapping a smartphone to their wrists. 
Whoopty
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Whoopty,
User Rank: Ninja
1/7/2014 | 10:35:51 AM
Traditional watch manufacturers take note
Watch manufacturers of the world should really be jumping on this. I imagine their business has nosedived since the advent of the mobile phone and here's their chance to return to prosperity. Instead though we hear about smartphone companies doing it instead. It's a wasted opporunity if they don't ride this wave. 
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