Mobile // Mobile Devices
News
6/30/2010
01:48 PM
Connect Directly
RSS
E-Mail
50%
50%

Qualcomm Opening App Store In China

Chipmaker to partner with web portal SINA to offer its Brew mobile platform.

Qualcomm plans to partner with Chinese web portal SINA to launch an application store that will offer content, apps, and services based on the chipset maker's Brew mobile platform.

The announcement came as Qualcomm's two-day Uplinq Conference for mobile developers began Wednesday in San Diego.

The Brew mobile operating system is based on technology that is flexible, scalable, and has "powered over 1,200 device models and hundreds of millions of handsets," according to its website. With the platform, developers can provide capabilities like touchscreen, rich multimedia, window management, open platform extensibility, and expanded support for native application development, the San Diego-based Qualcomm said.

The open market application store will give Chinese consumers access to a variety of paid and free content, apps, and services that can be downloaded.

SINA, China's largest infotainment web portal, will manage the first application store and be responsible for hosting content delivery and merchandising, catalog management, and the storefront. Its strong brand awareness in China creates an opportunity for developers locally and globally to offer apps and services to one of the most significant consumer markets in the world, Qualcomm said.

A key goal for Qualcomm is to build a robust, mobile ecosystem for developers, said Andrew Gilbert, executive VP and president of Qualcomm Internet Services and Qualcomm Europe, in a statement. "We look forward to working with SINA as they foster a strong local developer community that will create socially relevant content for the China market. At the same time, Qualcomm will encourage Brew developers around the globe to take advantage of the market potential in this region.''

"SINA is committed to offering consumers a wide array of quality content and services, and mobile is an integral piece of our overall strategy," said Gaofei Wang, general manager of SINA Mobile. "We are confident that working with Qualcomm will enable us to provide an exceptional mobile experience that best meets the needs of our end users."

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 27, 2014
Who wins in cloud price wars? Short answer: not IT. Enterprises don't want bare-bones IaaS. Providers must focus on support, not undercutting rivals.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Howard Marks talks about steps to take in choosing the right cloud storage solutions for your IT problems
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.