Qualcomm Touts Smartphone Battery Life, Not 4 Cores
Mobile World Congress will showcase new advances in LTE 4G power efficiency, not smartphones with quad-core SnapDragon processors, says Qualcomm exec.
Mobile World Congress attendees hoping to see the first smartphones with quad-core SnapDragon processors on board had better brace for disappointment. There won't be any, said Qualcomm VP of product management Raj Talluri, unless you count the concepts touted by phone vendors and chip suppliers.
Instead, said Talluri, it has something more important on deck: LTE 4G smartphones that won't wreck the battery by mid-day.
Qualcomm is prepared to talk up its 8960 chipset, a SnapDragon processor for smartphones and tablets that has an LTE baseband built into the application processor. Integrating the baseband and processor let Qualcomm make key advances in power efficiency. The chip is also among the first to ship with Qualcomm's 28-nanometer process, which contributes significant power savings of its own accord.
"All of the LTE devices out there today use separate modems and use separate radios," Talluri said in an interview with GigaOM. "With integrated LTE we'll see significant improvements in power efficiency."
Though the MDM8960 processor was announced months ago, Mobile World Congress will see the first devices launch with the combo unit built in.
LTE 4G smartphones have notoriously crummy battery life. The first wave of LTE smartphones that hit Verizon's network last year could barely make it through half a day before croaking. Half a day does a mobile professional no good. Some of the more recently released devices, such as the Galaxy Nexus and RAZR MAXX, have made improvements in longevity, but the bulk of 4G phones still offer iffy battery life.
Adding four cores to an LTE 4G phone only makes things worse, right? Well, that depends.
Qualcomm thinks it has the right recipe for success. Its quad-core chip designs avoid the pitfall of running all four cores at the same time. Instead, Qualcomm offers the ability to partially activate the cores individually as needed for applications. Talluri told GigaOM that this incremental control over the processor clock speed leads to huge gains in power efficiency.
Qualcomm doesn't expect smartphones with quad-core SnapDragon processors to ship until late in 2012.
The Enterprise Connect conference program covers the full range of platforms, services, and applications that comprise modern communications and collaboration systems. It happens March 25-29 in Orlando, Fla. Find out more.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.