Samsung says its 2012 flagship smartphone will sell briskly through the summer, despite supply limitations.
Samsung's Android Super Smartphone: Galaxy SIII
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Samsung's Galaxy S III is off to a strong start ... sort of. The device went on sale in international markets May 29, and became available (in limited fashion) in the United States the week of June 19. Samsung believes that even though initial availability has been constrained, it will sell 10 million Galaxy S IIIs before the end of July.
"We're getting far better reviews on S III than we did with its predecessors globally ... and supply simply can't meet soaring demand," said JK Shin, head of Samsung's mobile division. "We've sent executives and staff to almost all our [component] suppliers to ensure a smooth offering and hopefully things will get better from next week."
In the U.S., the GS III is hard to come by. Sprint, for example, delayed its planned June 21 launch of the phone. "Due to overwhelming demand for the Galaxy S III worldwide, Samsung has informed us they will not be able to deliver enough inventory of Galaxy S III for Sprint to begin selling the device on June 21," said the company last week. "We are working closely with Samsung on a delivery schedule to support our launch." Sprint delivered some preorders last week, but the device has yet to go on sale in Sprint stores.
AT&T also delayed its full launch of the device. It was planning to deliver some preorders by June 25, but said that new orders of the device likely won't ship for 10 or so business days, depending on when Samsung can deliver shipments of the device.
T-Mobile delayed its June 21 launch of the GS III as well.
Verizon Wireless, on the other hand, hasn't announced when it will commence sales of the GS III at all. At this point, availability from Verizon isn't expected until sometime in July. Same goes for U.S. Cellular, which has also only committed to making the device available sometime in July.
Can Samsung really sell 10 million Galaxy S IIIs once it is more widely available? The company bragged earlier this year of receiving more than 9 million preorders for the device. As long as the bulk of those preorders reach consumer hands in the next five weeks, then yes, Samsung's chances are good.
The company sold more than 50 million Galaxy S and Galaxy S IIs in 2010 and 2011 combined. The GS III is a much stronger device than its predecessors and therefore should sell better. It helps that Samsung has stuffed an amazing amount of technology into the device, and is making it available via nearly every carrier around the world. In the U.S. alone, it will (eventually) be sold by five carriers. Multiply that by hundreds of carriers around the world, and things are looking good for the Samsung Galaxy S III.
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