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5/15/2013
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Samsung Ships 6 Million Galaxy S4s

Samsung's latest flagship smartphone is off to a roaring start, says the company.

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Samsung says it is on pace to break records with the Galaxy S4, its leading smartphone for the year. According to one executive, the device maker has already shipped some 6 million GS4s, easily besting the records set by previous generations of the same phone.

"As of the end of April, we supplied 4 million Galaxy S4 handsets to telecommunication operators around the world," an unnamed Samsung source told Korea's news daily Chosun Ilbo. Shipments of the phone didn't begin until April 26, meaning the company moved 4 million devices in just a few days.

"As of Friday [May 10], we have sold more than 6 million units, and we predict that we could break the 10-million mark by as early as the end of this month," said Samsung.

[ Galaxy's S4 breezes past HTC's competitor in early sales. Read more at Samsung Galaxy S4 Edges Past HTC One. ]

All of Samsung's Galaxy S devices have been strong sellers, but none have moved this quickly. For comparison, it took Samsung 85 days to ship 3 million Galaxy S1s in 2010, 55 days to ship 3 million Galaxy S2s in 2011, and 21 days to ship 3 million Galaxy S3s last year. Samsung has shipped 6 million Galaxy S4s in just 19 days.

Samsung owes its success to a strong marketing push and extensive distribution agreements with wireless network operators all around the world. The company launched the device with much fanfare at an event in Radio City Music Hall last month, with a secondary event in Times Square. It has spared no expense to tout its latest flagship smartphone.

In the U.S., the GS4 is being sold by an army of carriers, including AT&T, Sprint, T-Mobile USA, Verizon Wireless, U.S. Cellular, Cricket and others. Earlier this month, Chitika reported strong initial sales of the device, and said that it is outselling its rival, the HTC One.

"The Galaxy S4 seems to already be picking up where the popular Galaxy S3 left off," said Chitika in its report. "With its impressive growth rate, along with the upcoming Verizon launch of the device, it's likely that the Samsung Galaxy S4 will become the latest hit device for the Korean company." Chitika's report was published before Samsung mentioned just how quickly the GS4 was picking up steam.

The Galaxy S4 has a 5-inch 1080p HD display, 13-megapixel camera, 1.9-GHz quad-core Qualcomm Snapdragon processor with 2 GB of RAM, and support for LTE 4G networks. It is packed with software features, such as Air Gesture and Smart Stay, though some might consider them gimmicks.

The Galaxy S4 sells for $199 to $249, depending on the storage option.

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