IoT
Mobile // Mobile Devices
News
7/24/2008
05:12 PM
50%
50%

Software Lets BlackBerry Sync With iTunes

RIM's Media Sync Software will only transfer DRM-free tracks and does not work with 64-bit systems or Macintosh operating systems.

In a shot across the bow at Apple's iPhone, Research In Motion launched software that lets some BlackBerry devices sync with iTunes.

The Media Sync Software enables BlackBerry users to easily transfer music and playlists from the desktop to the BlackBerry's media player. The free download will also transfer any available album artwork.

The program only syncs songs that don't have digital rights management, which could be an issue for iTunes users as Apple sells most songs with the FairPlay DRM. The syncing software works with PCs running Windows XP (32-bit) with Service Pack 2 or higher or Windows Vista (32-bit). It currently does not work with 64-bit systems or Macintosh operating systems, according to RIM.

The Media Sync Software works with the BlackBerry Curve, Pearl, and the 8800 series of smartphones. The upcoming BlackBerry Bold and touch-screen Thunder are expected to have the software preloaded.

RIM is the dominant player in the smartphone market, with about 45% of the market, according to an IDC report. The company built this lead by aggressively targeting mobile professionals.

Apple took the opposite approach by marketing the touch-screen iPhone for casual users. Apple was successful in getting many first-time smartphone users to purchase the handset, and had nearly 20% of the market.

But the two companies have been crossing into each other's territory lately. RIM has been implementing features like this media software and introducing more handsets aimed at the mainstream audience. Meanwhile, Apple has been touting the latest iPhone's business capabilities to court the enterprise crowd.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of July 24, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.