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8/28/2008
12:18 PM
Marin Perez
Marin Perez
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Steve Jobs Is Alive

If you're a subscriber to Bloomberg newswire, you may have been worried about the status of Apple's CEO as the news company inadvertently published an incomplete obituary Wednesday afternoon. It quickly retracted the story, but it's still morbidly interesting to give it a read.

If you're a subscriber to Bloomberg newswire, you may have been worried about the status of Apple's CEO as the news company inadvertently published an incomplete obituary Wednesday afternoon. It quickly retracted the story, but it's still morbidly interesting to give it a read.First of all, it's common practice for news organizations to have obituaries for prominent people already written, even if the person's healthy. But Jobs' obit, even a mistaken one, is still a little jarring as rumors still swirl that he's sick. This, of course, comes two years after Jobs had surgery for pancreatic cancer and didn't tell investors he was sick for nine months.

Jobs has done such a great job of becoming Apple's evangelist that some investors fear the company will fall into disarray if he leaves, or passes away. This also is addressed in the obit as well -- gossip site Gawker.com published the mistakenly sent out obit:

(IF STOCK DROPS): The decline is no surprise to investors and analysts, many of whom considered Jobs irreplaceable. Gene Munster of Piper Jaffray & Co. in Minneapolis had said if Jobs left the company for any reason, Apple's stock might plummet as much as 25 percent.

It's also quite interesting to read the go-to contacts for comment in the event of Jobs' passing. This includes Al Gore, Bill Gates, Steve Wozniak, Larry Ellison, and more.

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