Mobile // Mobile Devices
News
8/16/2012
11:26 AM
Michael Endler
Michael Endler
Slideshows
Connect Directly
Twitter
RSS
E-Mail
50%
50%

The Jaw-some Tech Behind Shark Week

As Shark Week celebrates its 25th year with jaw-filled images, a slew of new technologies drive both content production and distribution.
Previous
3 of 8
Next


More open than a conventional shark cage, the Beetle did allow "a few sharks to actually get in the cage," said Katzive. Even so, he added, "the sharks were pretty leery. [The car] didn't freak them out. They just went about their business and would just kinda get out of the way."

While the vehicle was underwater, driver Luke Tipple used a mic in his dive mask to communicate with producers and crew above the surface. "We could hear what he was observing firsthand," said Baquet.

Topside, there was no physical tethering between the vehicle and the crew. As a result, Baquet said they needed "awesome, kickass guys" who were used to delivering under such challenging conditions. It was an "incredibly large team effort, a total group effort," Katzive added.

Around 60 hours of footage were captured to document both the Beetle's construction and its subsequent underwater adventures. Unlike many of Shark Week's earliest programs, this high volume was manageable thanks to advances in digital cameras. The crew was equipped with a Red One, produced by Oakley founder Jim Jannard's camera-making start-up. The camera captures cinema-style images and has been used on films including David Fincher's The Social Network, which earned an Academy Award nomination for its cinematography.

The Red One was not well-suited for all aspects of production, particularly situations in which a small, compact camera was necessary. To accommodate those instances, the crew also used a fleet of GoPro products as well as a Canon 5D Mark II. We "documented [the production] from every angle," said Baquet. With material being recorded to so many devices, Katzive said the team had to acquire enough external storage drives "to store the Library of Congress."

With so much footage, a lot of material did not make it into the final special. In the past, this content would have been discarded on the cutting room floor (or, in the modern digital world, the computer's recycling bin). Discovery opted to use the additional content on the Web, however, extending the Shark Week domain from the television into the virtual space.

Recommended Reading

NASA Curiosity Visual Tour: Mars, Revealed

Tablet Vs. Ultrabook: 10 Ways To Choose

Curiosity's Mars Mission: View The Amazing Technology

10 Tablets That Will Shake Up 2012

11 Security Sights Seen Only At Black Hat

Microsoft Office 2013: 10 Best Features

How 6 Tech Execs Set Social Example

11 Super Mobile Medical Apps

Previous
3 of 8
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
PJS880
50%
50%
PJS880,
User Rank: Apprentice
8/17/2012 | 7:58:31 PM
re: The Jaw-some Tech Behind Shark Week
I will have to say that the technology that is used to capture and study sharks has grown immensely anyone can see that when they watch the latest shark week. They have all the close ups of the shark and most of the time inside the sharks mouth. All these advances make for a way more interesting shark footage. I dig the creativity put into the punch bug shaped shark cage, and the message in the mirror. How many people watch or tape shark week on a yearly basis and look forward to it much like the Superbowl is anticipated?

Paul Sprague
InformationWeek Contributor
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Nov. 10, 2014
Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 16, 2014.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.