Mobile // Mobile Devices
11:26 AM
Michael Endler
Michael Endler
Connect Directly

The Jaw-some Tech Behind Shark Week

As Shark Week celebrates its 25th year with jaw-filled images, a slew of new technologies drive both content production and distribution.
7 of 8

Block's team released a free iOS to the app store that allows shark enthusiasts from around the world to track individual animals in real time, using data not only from acoustic tags but also a new tracking system involving wave gliders built by Liquid Robotics. These gliders can be controlled remotely and move at speeds between one and two knots per hour, allowing researchers to reposition them when a shark enters the vicinity.

The app, Kochevar said, "gives people a personal way of connecting with wildlife." It offers a map with real time updates of a specific shark's locations, and even sends a push notification to the user when one of the animals shows up near a tracking point. The app additionally includes photo-realistic 3-D models--as well photos and video--of the great whites that have been tagged.

Kochevar said sharks have individual personalities, and scientists can use dorsal fins, which are to these large fish what fingerprints are to humans, to differentiate one animal from another. By allowing users to identify particular creatures, the app grants users some insight into this individuality, somewhat erasing the longstanding perception of sharks as indistinguishable killing machines.

Recommended Reading

NASA Curiosity Visual Tour: Mars, Revealed

Tablet Vs. Ultrabook: 10 Ways To Choose

Curiosity's Mars Mission: View The Amazing Technology

10 Tablets That Will Shake Up 2012

11 Security Sights Seen Only At Black Hat

Microsoft Office 2013: 10 Best Features

How 6 Tech Execs Set Social Example

11 Super Mobile Medical Apps

7 of 8
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
8/17/2012 | 7:58:31 PM
re: The Jaw-some Tech Behind Shark Week
I will have to say that the technology that is used to capture and study sharks has grown immensely anyone can see that when they watch the latest shark week. They have all the close ups of the shark and most of the time inside the sharks mouth. All these advances make for a way more interesting shark footage. I dig the creativity put into the punch bug shaped shark cage, and the message in the mirror. How many people watch or tape shark week on a yearly basis and look forward to it much like the Superbowl is anticipated?

Paul Sprague
InformationWeek Contributor
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of October 9, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll