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8/16/2012
11:26 AM
Michael Endler
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The Jaw-some Tech Behind Shark Week

As Shark Week celebrates its 25th year with jaw-filled images, a slew of new technologies drive both content production and distribution.
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Kochevar said the bigger picture around his research, and his team's Shark Week participation, is using new technologies to help the public understand the importance of preserving the Pacific Coast of the United States. The coastline supports a vast bio-diversity that includes not only sharks but also blue whales, elephant seals, and leatherback sea turtles.

Kochevar contrasted the West Coast with the East Coast, which has been "hammered" by more than a century of industrial use and excessive fishing, and the Gulf of Mexico, which he characterized as "a mess." Pacific Coast resources have not been exploited or polluted to the same extent, he said.

Conservation efforts such as Kochevar described are at the heart of Shark Week. Its partners, which include the non-profit Oceana and The Pew Charitable Trust, are listed on the sharkweek.com fan site. Through its collaborations with various environmental advocacy groups, the Discovery Channel has helped to put a particular dent in shark finning. Though its programming has come to include a lot of bleeding edge gear, the channel has been turning to a tried and true method during this year's broadcast to perpetuate its anti-finning message: public service announcements.

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PJS880
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PJS880,
User Rank: Apprentice
8/17/2012 | 7:58:31 PM
re: The Jaw-some Tech Behind Shark Week
I will have to say that the technology that is used to capture and study sharks has grown immensely anyone can see that when they watch the latest shark week. They have all the close ups of the shark and most of the time inside the sharks mouth. All these advances make for a way more interesting shark footage. I dig the creativity put into the punch bug shaped shark cage, and the message in the mirror. How many people watch or tape shark week on a yearly basis and look forward to it much like the Superbowl is anticipated?

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