The Jaw-some Tech Behind Shark Week - InformationWeek
Mobile // Mobile Devices
11:26 AM
Michael Endler
Michael Endler
Connect Directly

The Jaw-some Tech Behind Shark Week

As Shark Week celebrates its 25th year with jaw-filled images, a slew of new technologies drive both content production and distribution.
8 of 8

Kochevar said the bigger picture around his research, and his team's Shark Week participation, is using new technologies to help the public understand the importance of preserving the Pacific Coast of the United States. The coastline supports a vast bio-diversity that includes not only sharks but also blue whales, elephant seals, and leatherback sea turtles.

Kochevar contrasted the West Coast with the East Coast, which has been "hammered" by more than a century of industrial use and excessive fishing, and the Gulf of Mexico, which he characterized as "a mess." Pacific Coast resources have not been exploited or polluted to the same extent, he said.

Conservation efforts such as Kochevar described are at the heart of Shark Week. Its partners, which include the non-profit Oceana and The Pew Charitable Trust, are listed on the fan site. Through its collaborations with various environmental advocacy groups, the Discovery Channel has helped to put a particular dent in shark finning. Though its programming has come to include a lot of bleeding edge gear, the channel has been turning to a tried and true method during this year's broadcast to perpetuate its anti-finning message: public service announcements.

Recommended Reading

NASA Curiosity Visual Tour: Mars, Revealed

Tablet Vs. Ultrabook: 10 Ways To Choose

Curiosity's Mars Mission: View The Amazing Technology

10 Tablets That Will Shake Up 2012

11 Security Sights Seen Only At Black Hat

Microsoft Office 2013: 10 Best Features

How 6 Tech Execs Set Social Example

11 Super Mobile Medical Apps

8 of 8
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
8/17/2012 | 7:58:31 PM
re: The Jaw-some Tech Behind Shark Week
I will have to say that the technology that is used to capture and study sharks has grown immensely anyone can see that when they watch the latest shark week. They have all the close ups of the shark and most of the time inside the sharks mouth. All these advances make for a way more interesting shark footage. I dig the creativity put into the punch bug shaped shark cage, and the message in the mirror. How many people watch or tape shark week on a yearly basis and look forward to it much like the Superbowl is anticipated?

Paul Sprague
InformationWeek Contributor
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of November 6, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll