Mobile // Mobile Devices
Commentary
7/1/2010
10:21 AM
Eric Zeman
Eric Zeman
Commentary
50%
50%

Verizon, Nokia Poke Fun At iPhone Antenna Issue

Verizon Wireless loves to make fun of rival AT&T and its iPhone whenever it can. Verizon is turning up the snark with its latest ad.

Remember the whole "There's a Map for That" ad campaign? Verizon was making light of AT&T's smaller 3G footprint and the iPhone 3GS's less-than-steller voice calling capabilities. It skewered them both quite well in a TV ad campaign that mocked Apple's "There's an App for That" ad campaign by twisting it around. It was amusing. AT&T didn't think so.

Now, AT&T and Apple have a whole new problem. When Apple first unveiled the iPhone 4, it showed off what it says was the "genius design" behind the new iPhone's antenna, which is built into the side of the iPhone. Turns out the design wasn't so genius after all. As soon as the device went on sale, users complained that the signal dropped when the bottom left corner of the device was covered with their left hands.

Apple's official response was to tell users to hold the phone differently or use a case so their hand doesn't come in contact with the antenna. That has sparked a lawsuit and all sorts of experts weighing in on the issue trying to determine what's really going on here.

It has also sparked a funny ad at Apple's expense.

Verizon Wireless recently took out a full-page ad in the New York Times. The ad was for the Motorola Droid X, which the companies announced last week. The device is the latest flagship Android phone for Verizon, and promises to pose some serious competition for Apple and AT&T.

At the bottom of the ad was the following text: "And most importantly, it comes with a double antenna design. The kind that allows you to hold the phone any way you like and use it just about anywhere to make crystal clear calls." Ouch.

Nokia also recently made fun of Apple. It said over on the Nokia Conversations blog, "realistically, you're free to hold your Nokia device any way you like... and you won't suffer any signal loss."

In other words, Apple has opened itself up to a lot of negative advertising from its competitors.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Nov. 10, 2014
Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 9, 2014.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.