Vodafone Makes Music Service DRM Free - InformationWeek
IoT
IoT
Mobile // Mobile Devices
News
3/12/2009
07:06 PM
50%
50%
RELATED EVENTS
The Real Impact of a Data Security Breach
Aug 02, 2017
In this webcast, experts discuss the real losses associated with a breach, both in the data center ...Read More>>

Vodafone Makes Music Service DRM Free

As the mobile music market heats up, the move could put pressure on competitors like Nokia to ditch copyright-protection software.

Vodafone, the world's largest mobile operator, said it would be stripping digital-rights management software from its music subscription service for cell phones and desktop computers.

The company on Thursday said more than a million tracks from Vodafone Music can be purchased and freely transferred between devices. Previously, Vodafone restricted how many times a song could be transferred and limited the types of devices the music could be played on. The deal includes music from EMI, Universal, and Sony, and Vodafone said it's still negotiating with Warner.

"Music is central to many of our customers' lives," said Pieter Knook, Vodafone's Internet services director, in a statement. "By Vodafone pioneering DRM free on mobile and offering MP3s on PC, they will now have the freedom to download tracks from their favorite artists without any device restrictions allowing them to experience their music however they want it, wherever they are."

The company will still retain DRM on the songs that are downloaded with a subscription service. By ditching DRM software, Vodafone may put pressure on other mobile music services. Nokia also has a music plan that gives cell phone users unlimited downloads, but the Comes With Music service has software protection built into the tracks. Cellular carriers and handset makers are seeing a growing demand for services beyond just voice, and mobile music alone is expected to be a $7.3 billion industry by 2011.

Vodafone's decision was likely spurred by Apple's saying it would strip DRM from its iTunes music juggernaut. Apple lets customers upgrade previously purchased music to a DRM-free version for about 30 cents a track, while Vodafone is offering this upgrade for free.


Learn more about Web 2.0 at TechWeb's Web 2.0 Expo, March 31 to April 3. Join us (registration required).

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll