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6/5/2012
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Windows Phone Marketplace Crosses 100,000 App Mark

Microsoft hits key milestone for Windows Phone app store as its U.S. market share also rises a bit.

App developers have published 100,145 applications in the Windows Phone Marketplace. Microsoft's mobile app store reached this key point in 20 months. It added 9,391 apps in the last month, and 26,493 in the last three months. The Marketplace hit 50,000 apps in December 2011, and has leaped by an additional 50,000 in the last five months to break the 100,000 barrier.

Just over 300 new apps are added to the Marketplace each day.

According to data compiled by All About Windows Phone, Apple's iPhone App Store reached 100,000 apps in 16 months, the Marketplace reached 100,000 apps in 20 months, and the Android Market reached 100,000 apps in 24 months. BlackBerry App World has yet to officially cross the 100,000 barrier, though it is very close. The Android Market now has 500,000 apps, and the iPhone App Store has 600,000.

Though 100,145 apps have been published in the Windows Phone Marketplace, that figure doesn't represent the number of apps actually available to owners of Windows Phones. At this point in time, 88,371 apps are live and available for download across a total of 60 countries. The reason there are fewer available than have been published is because some have been pulled by Microsoft and others have been unpublished by their authors.

Perhaps most interesting, there are only 77,450 apps available in the United States. All About Windows Phone points out that while most apps are available in English, many are not. Further, not all apps are available in all markets. U.S. Windows Phone owners have a better selection than any other market. The closest are the United Kingdom with 72,933 available apps, Australia with 70,036, France with 69,879, India with 69,771, and Germany with 69,153.

[ Microsoft is pushing to make technology smarter. See Xbox SmartGlass Links TVs, Smartphones, Tablets. ]

The single biggest category in the Marketplace is entertainment, which numbers 18,867 apps. It is followed by tools & productivity with 14,591, books & reference with 12,816, and games with 12,212.

Fully two-thirds of applications available for download from the Marketplace are free. About 10% are paid but offer a free trial, and the remaining 23% are paid. Of the paid apps, 62% cost $0.99. App pricing ranges as high as $30, but the percentage of apps costing more than $10 is a paltry 5.71%.

At the same time, Windows Phone's presence in the U.S. market has grown just a teensy bit. According to ComScore's latest data, it held 4% of the U.S. smartphone market in April 2012, up slightly from the 3.9% it held in March and February. This raise coincides with the availability of the Nokia Lumia 900 and HTC Titan II from AT&T and follows the January debut of the Lumia 710 from T-Mobile. Google's Android platform and Apple's iOS platform vastly outrank Windows Phone.

Later this month, Microsoft is prepared to reveal more details about its mobile platform and mobile strategy. It is holding a developer event in San Francisco on June 20, where it is expected to share information about Windows Phone 8, codenamed "Apollo."

Microsoft’s ambitious new OS tackles servers, PCs, and mobile devices. On the server side, we dig into the latest offering: Microsoft has boosted the capabilities of Hyper-V, streamlined management, and made other changes that IT will appreciate. Download the Windows 8 Vs. The World report now. (Free registration required.)

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