Mobile Email Use Jumps 40% Thanks To Smartphones - InformationWeek
IoT
IoT
Mobile
Commentary
1/20/2011
03:40 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%
RELATED EVENTS
[Best Practices] Managing Multiple Clouds
Jul 26, 2017
Putting all your eggs in one cloud basket is risky, because clouds are not immune to denials of se ...Read More>>

Mobile Email Use Jumps 40% Thanks To Smartphones

Data compiled by comScore shows that mobile email use jumped significantly, while webmail use declined throughout 2010.

Data compiled by comScore shows that mobile email use jumped significantly, while webmail use declined throughout 2010.Comparing data between November 2009 and November 2010 shows that use of webmail declined by about 6% year-over-year. comScore says that in November 2009, 162.9 million unique users visited webmail services -- that includes in home, work, and university environments. By November 2010, that number had dropped to 153.4 million. Not a precipitous drop, but clearly showing a downward trend.

At the same time, monthly mobile email use surged by 36% (51.6 million to 70.1 million), and daily mobile email use surged 40% (31.1 million to 43.4 million). comScore attributes the adoption of smartphones by a wider consumer base as the reason behind this change.

Mark Donovan, comScore senior vice president of mobile, said, "What we have seen in the smartphone era is the rapid acceleration of data consumption, which has helped drive mobile usage across multiple categories including email. In a relatively short period of time, adoption of mobile email has reached 78 percent of the smartphone population, which is very similar to the penetration of web-based email among Internet users. These findings demonstrate just how quickly channel shifts can occur and why it's now essential for media brands to have a strong presence in both arenas."

comScore doesn't break down what percentage of mobile email is read by which smartphone platforms, and that's unfortunate. That would be some excellent data to see. Given the sales trends in the U.S. for the past year -- strong Android and iPhone growth at BlackBerry's expense -- i'ts not unreasonable to peg the bulk of mobile email's gains on Google's and Apple's products.

Unsurprisingly, younger users are more likely to access email via a mobile device. comScore notes that those aged 25-34 were 60% more likely to read their email on a mobile device, and those aged 18-24 were 46% more likely.

Conversely, younger users were the most likely to abandon webmail. Users aged 12 - 17 accessed webmail 24% less in 2010 when compared to 2009. Given teens' propensity for texting one another, a drop in email use is understandable.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll