07:31 PM

Mobile Messaging Stays Strong

Customers find mobile messaging more efficient than voice, and the market will generate $212 billion by 2013, according to ABI Research.

Mobile messaging will continue to have strong growth despite the slowing economy, according to research released Monday from ABI Research.

The report, titled "Mobile Messaging Services," said global revenue from messaging will grow from $151 billion in 2008 to greater than $212 billion by 2013.

Mobile messaging revenue makes up more than 85% of all handset data service revenue, according to ABI. This trend is expected to remain consistent for many years regardless of region, the study said.

"As messaging involves all the biggest players in the mobile industry, there will be incentives for all mobile messaging suppliers to work cooperatively to serve customers well and propel all parties through these rough economic waters," principal analyst Dan Shey said in a statement.

One of the biggest draws to mobile messaging is that it is increasingly being seen as a more efficient and convenient way to communicate than voice services. For the study, messaging includes text, multimedia messages, voice mail, instant messaging, and e-mail. While instant messaging and e-mail are becoming more prevalent on cell phones, SMS is still expected to be the biggest earner, accounting for nearly 83% of all revenue by 2013.

"The utility of mobile services will keep them a necessity in tough economic times, particularly since displaced workers need to be mobile to find work," said Shey.

Businesses of all sizes are beginning to see the benefits of letting their workers have access to e-mail on the go. InformationWeek recently took a look at five leading mobile messaging platforms and analyzed the pros and cons of each. The report can be downloaded here (registration required).

Comment  | 
Print  | 
More Insights
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
Increasing IT Agility and Speed To Drive Business Growth
Learn about the steps you'll need to take to transform your IT operation and culture into an agile organization that supports business-driving initiatives.
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.