Motorola's Viral Mobile World Congress Teaser Ad Misses The Mark - InformationWeek
IoT
IoT
Mobile
Commentary
2/4/2008
12:32 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%

Motorola's Viral Mobile World Congress Teaser Ad Misses The Mark

A PR company based in England fired off an e-mail to all us press types attending the Mobile World Congress in Barcelona next week. Embedded in the e-mail is a YouTube link. The video we're treated to is supposed to get us stoked about Motorola's up and coming phones. Instead, it leaves us with the impression that Motorola still thinks it's 2006.

A PR company based in England fired off an e-mail to all us press types attending the Mobile World Congress in Barcelona next week. Embedded in the e-mail is a YouTube link. The video we're treated to is supposed to get us stoked about Motorola's up and coming phones. Instead, it leaves us with the impression that Motorola still thinks it's 2006.You be the judge. Does this video make any sense?

In it, a bunch of people are traveling about some European city (most likely London, based on the taxis), while carrying TVs, desktop PCs, monitors, and other electronics gear. Rather than tease us with some glimpse of a new phone, or even a shadow of a new phone, or a gratuitous Fergie shot (Moto's unofficial spokesperson), we just get the Moto logo splashed across the screen. Uh. What? You're not giving us anything to drool over?

The video is titled "It Doesn't Have To Be This Hard." As in, Motorola "gets" that people want to bring their communications tools, entertainment and everything with them wherever they go, and Motorola helps them to do that. Right, OK. Excitement about mobile TV is so 2006. And everyone already has an MP3 player and the Internet in their phones.

What I am "getting" is that maybe that spin-off of Motorola's handset division can't happen fast enough...

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Annual IT Salary Report 
Base pay for IT professionals has remained flat this year with a median annual salary of $88,000 for staff and $112,000 for management. However, 58% of staff and 62% of managers who responded to our survey say they're satisfied with their compensation. Download this report to find out which positions earn the highest compensation.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll