Mobile
Commentary
6/9/2010
08:54 AM
Eric Ogren
Eric Ogren
Commentary
50%
50%

Oops, Sprint 'Overstated' EVO 4G Sales Figures

Well, this is embarrassing. Sprint issued a correction overnight, indicating that it was perhaps a little too excited about first-day sales of the HTC EVO 4G. It is still the best-selling Sprint handset, but not by as large a margin as previously stated by Sprint CEO Dan Hesse.

Well, this is embarrassing. Sprint issued a correction overnight, indicating that it was perhaps a little too excited about first-day sales of the HTC EVO 4G. It is still the best-selling Sprint handset, but not by as large a margin as previously stated by Sprint CEO Dan Hesse.Hmm, not entirely sure what to make of this. Did they count wrong? Did Sprint exaggerate a wee bit on purpose? Was it too giddy, and perhaps make too much use of hyperbole? Or did they just screw up the math completely? Any way you look at it, Sprint made a mistake with its initial announcement of EVO 4G sales. Here's how Sprint words the correction:

June 4, 2010 sales of HTC EVO 4G marked the largest quantity of a single phone sold in one day ever for Sprint - the record was previously held by both Samsung Instinct and Palm Pre. Launch day sales of HTC EVO 4G were six times greater than launch day sales of Samsung Instinct and nearly twice the launch day sales for Palm Pre. We continue to see sales of EVO 4G outpace sales of Samsung Instinct and Palm Pre.

We originally reported that the total number of HTC EVO 4G devices sold on launch day was three times the number of Samsung Instinct and Palm Pre devices sold over their first three days on the market combined. We inadvertently erred in the comparison. The total number of HTC EVO 4G devices sold on launch day was in line with the number of Samsung Instinct and Palm Pre devices sold over their first three days on the market combined.

So, in other words, Sprint originally said that it sold three times as many EVO 4Gs as it really did.

The problem with all of this? Sprint is obviously too embarrassed by the actual sales figures to share them. Sprint never told us how many Palm Pres it sold opening weekend. Sprint never said how many Instinct's it sold opening weekend. And now it's not telling us how many EVO 4G's it sold over the weekend. All we have to go on is Sprint's word (*sniggle sniggle*) that it sold a lot of them.

Hey, Sprint, here's an idea. Why don't you give us the actual sales data so we can make our own observations and conclusions.

Comment  | 
Print  | 
More Insights
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.