The 15th edition of Oracle CRM On Demand will incorporate new "social CRM" features as well as the ability to be used from mobile devices.The software is the latest revision of the product Oracle acquired when it purchased Siebel Systems in 2005. The new edition has a browser-based interface and can be modified to run on BlackBerrys and other mobile devices. New collaboration features aimed at what the company calls "social CRM" include Sticky Notes and a Message Center with an RSS feed, so that team members can easily notify each other of changes to a customer's information. "What we're trying to do is make it more social and collaborative so content from Internet and intranet can be pushed into the app and pushed to the user," said Anthony Lye, senior vice president of CRM On Demand.
"It's all part of selling productivity," Lye continued. "I think we've built something that really is quite an achievement in usability."CNET News, SearchCRM.com
InformationWeek Elite 100Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
The UC Infrastructure TrapWorries about subpar networks tanking unified communications programs could be valid: Thirty-one percent of respondents have rolled capabilities out to less than 10% of users vs. 21% delivering UC to 76% or more. Is low uptake a result of strained infrastructures delivering poor performance?