Mobile
Commentary
5/29/2009
09:46 AM
Eric Ogren
Eric Ogren
Commentary
Connect Directly
RSS
E-Mail
50%
50%
Repost This

RIM CEO: SurePress Ain't Going Nowhere

Most of the information we've seen about the BlackBerry Storm 2 clearly shows that the clicking SurePress screen of the original Storm is gone. Why, then, did Research In Motion's co-CEO Mike Lazaridis make a point of saying, "SurePress is here to stay"?

Most of the information we've seen about the BlackBerry Storm 2 clearly shows that the clicking SurePress screen of the original Storm is gone. Why, then, did Research In Motion's co-CEO Mike Lazaridis make a point of saying, "SurePress is here to stay"?One of the biggest (remaining) faults of the BlackBerry Storm is the SurePress screen. In order to type on the device, or make any on-screen selections, you have to physically press the screen down until it clicks. The screen is one big button. RIM calls this SurePress. Typing long missives on this device is tiresome at best, and maddening at worst.

Most were relieved to see the recent video of the BlackBerry Storm 2, which revealed that the clicking SurePress display was gone. According to the video, it appears as though the Storm 2 will simply make use of the touch screen in the same fashion that the iPhone or HTC G1 does.

Earlier this week at the D7 conference, however, RIM co-CEO Mike Lazaridis said unequivocally, "SurePress is here to stay."

He didn't clarify what that really means, though. We know for a fact that there's no click screen on the Storm 2. So are there other devices already in the pipeline that have SurePress? Has RIM re-imagined SurePress from a technological standpoint, but plans to keep the name? None of this was spelled out by Lazaridis.

I suppose all we can really so is wait and see.

Comment  | 
Print  | 
More Insights
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Video
Slideshows
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.