RIM's PlayBook Tablet To Cost Under $500 - InformationWeek
IoT
IoT
Mobile
Commentary
11/10/2010
12:12 PM
Eric Zeman
Eric Zeman
Commentary
50%
50%
RELATED EVENTS
[Best Practices] Managing Multiple Clouds
Jul 26, 2017
Putting all your eggs in one cloud basket is risky, because clouds are not immune to denials of se ...Read More>>

RIM's PlayBook Tablet To Cost Under $500

Research In Motion's enterprise tablet, the PlayBook, is set to go on sale in the early months of 2011 for less than $500.

Speaking to Bloomberg, RIM co-CEO Jim Balsillie indicated that the company will debut the PlayBook next year for "under $500." Make no mistake, pricing of the PlayBook will be a key factor in its success, as it goes head-to-head with Apple's iPad and Samsung's Galaxy Tab.

The iPad costs $499 for the 16GB Wi-Fi-only model. Adding memory or a 3G radio raises the price significantly, all the way up to $829. If RIM wants its device to make inroads against Apple's commanding lead in the tablet arena, it has to compete on price. That's why RIM is targeting the $500 mark. But there are a lot of unknowns here.

First, the PlayBook comes in 16GB and 32GB configurations. Which does the $500 price point apply to? The first version of the PlayBook will be Wi-Fi only. RIM will eventually add cellular radios to it, though it hasn't specified which kinds. Given RIM's relationship with the major network operators, each of the four largest will likely receive their own variant of the PlayBook to sell. But for how much more?

The differences between the iPad and PlayBook are significant. The iPad has access to the Apps Store and Apple's well-developed ecosystem. The PlayBook will debut a new platform and new user interface. RIM has been courting developers to get on board with the PlayBook, which relies on Flash and QNX. The iPad has a 9.7-inch screen, where the PlayBook has a 7-inch screen. Where Apple has aimed the iPad at consumers, RIM is targeting business users.

Then there's Samsung's Galaxy Tab to consider. The tab is being offered by all four major U.S. network operators starting this month. Prices range between $400 for subsidized models to $600 for unsubsidized ones. They all have Wi-Fi and 3G radios (Wi-Fi-only version to debut next year). The Tab has an expandable memory card slot and two cameras. It runs Android 2.2.

iOS, Android, and BlackBerry OS are the dominant smartphone platforms in the U.S. Each has its strengths and weaknesses. All three will have a tablet presence by early 2011. Pricing and the operating system will be two of the largest determining factors in how the tablet market shakes out through the first half of 2011.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll