Samsung Claims Galaxy S7 Preorders Are Strong - InformationWeek
IoT
IoT
Mobile
Commentary
3/10/2016
02:06 PM
Eric Zeman
Eric Zeman
Commentary
50%
50%

Samsung Claims Galaxy S7 Preorders Are Strong

Samsung's flagship smartphone reaches stores Friday, and the company says consumers are showing a high level of interest. Samsung has made similar claims in the past, however, and the numbers didn't quite pan out.

Samsung Galaxy S7, S7 Edge: An Up-Close Look
Samsung Galaxy S7, S7 Edge: An Up-Close Look
(Click image for larger view and slideshow.)

Preorders for the Galaxy S7 and S7 Edge smartphones, which land March 11, are stronger than expected, according to Samsung. Whether or not that leads to real-world sales is another story altogether.

Samsung smartphone exec Koh Dong-jin, speaking to reporters Thursday, did not provide any actual numbers in terms of the preorders, or even offer sales projections for the handset. He did, however, say Samsung expects the GS7 will help it revive sales in China, where it has lost marketshare to low-priced phones from competitors. The GS7 should allow Samsung to better compete with high-end models made by China-based OEMs, as well as with Apple's iPhone.

Koh's comments follow a report from BusinessKorea that suggests the Galaxy S7 and S7 Edge are, in fact, seeing a lower number of preorders than last year's GS6 and GS6 Edge. The timing of Koh's remarks, therefore, could have been done to help curb investor jitters.

(Image: Samsung)

(Image: Samsung)

The Galaxy S7 and S7 Edge are state-of-the-art smartphones, but still represent only incremental updates to last year's models. Some analysts, says Reuters, believe sales will be weaker than the Galaxy S6 and S6 Edge.

Looking back at the launch of the Galaxy S6, S5, S4, and S III, we see some interesting trends. The S III was the first of the Galaxy S handsets to really take off. Sales pushed 60 million. The S4, released in 2013, was a smash hit, with sales reaching 100 million over time. The S5 was an iterative update to the S5 and didn't perform quite as well as the S4. Somewhat surprisingly, the GS6, which was a huge technological leap forward compared to the GS5, didn't help bolster sales, which were weaker than expected.

Are you prepared for a new world of enterprise mobility? Attend the Wireless & Mobility Track at Interop Las Vegas, May 2-6. Register now!

In other words, it's safe to say the Galaxy S7's launch is completely open to speculation.

Samsung does face at least one notable obstacle: The smartphones, advanced and capable as they may be, are very expensive. The GS7 comes in at $670, while the larger GS7 Edge costs a painful $780. In order to offset these expenses, carriers are offering them to consumers via installment plans. The monthly payments range from $20 to $30, depending in the carrier and handset.

AT&T and T-Mobile even have dueling buy-one-get-one offers in order to appeal to families.

The Galaxy S7 and S7 Edge are waterproof. They feature Snapdragon 820 processors with 4GB of RAM, and are equipped with 12-megapixel main cameras. They run Android 6.0 Marshmallow and include a number of Samsung's specialized apps and services.

Do you plan to get one? Why or why not? Let us know in the comments section below.

Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll