Samsung Wants To Be Big Player In Business IT - InformationWeek
IoT
IoT
Mobile
Commentary
9/14/2009
06:47 PM
Fredric Paul
Fredric Paul
Commentary
50%
50%
RELATED EVENTS
Moving UEBA Beyond the Ground Floor
Sep 20, 2017
This webinar will provide the details you need about UEBA so you can make the decisions on how bes ...Read More>>

Samsung Wants To Be Big Player In Business IT

ChannelWeb reports that the Korean consumer electronics powerhouse is planning new PCs and laptops along with a move into commerical IT services. The company could be an important new option for SMBs, and the competition could help keep prices down.

ChannelWeb reports that the Korean consumer electronics powerhouse is planning new PCs and laptops along with a move into commerical IT services. The company could be an important new option for SMBs, and the competition could help keep prices down.ChannelWeb's Steven Burke quotes Doug Albregts, new Samsung vice president of sales and marketing claiming that "Our goal is to really set our sights on Dell, HP and Lenovo." One way, Burke reports, is through a series of major promotions in the next few months.

"The first evidence of Samsung's expanded commercial offerings will come in the next 60 to 90 days with new technology services products that can be delivered by partners or sold as offerings that will be delivered by a third party."

and

"Albregts said Samsung's plan is to allow partners to deliver a customized set of on-site commercial services, including advanced Microsoft Exchange support."

As a giant consumer electronics retailer, Samsung sells a full range of products, from mobile phones to PCs and printers, and now including IT services. Unlike HP and Dell, though, Samsung won't sell direct to SMBs, but only through its partner resellers. "Samsung's 'secret sauce' in the expanded commercial channel effort is a commitment to enhance the customer experience by making significant improvements in the solution provider's ease of doing business with Samsung, Albregts said."

Whatever. That will help get resellers on board, but for the small and midsize companies who actually by the products and services, the proof will be in the quality and pricing of the equipment, not in how well Samsung treats its partners.

On the plus side, a major new vendor committed to the business IT market can only expand competition, leading to more choices and pressure to keep prices affordable -- no matter what vendory you actually buy from.

Hard to argue with that.

More From bMighty:

Follow Fredric Paul on Twitter @ http://twitter.com/TheFreditor Follow bMighty.com on Twitter @ http://twitter.com/bMighty Put a bMighty gadget on your iGoogle page Get bMighty on your mobile device

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll