Samsung Wants To Be Big Player In Business IT - InformationWeek
IoT
IoT
Mobile
Commentary
9/14/2009
06:47 PM
Fredric Paul
Fredric Paul
Commentary
50%
50%

Samsung Wants To Be Big Player In Business IT

ChannelWeb reports that the Korean consumer electronics powerhouse is planning new PCs and laptops along with a move into commerical IT services. The company could be an important new option for SMBs, and the competition could help keep prices down.

ChannelWeb reports that the Korean consumer electronics powerhouse is planning new PCs and laptops along with a move into commerical IT services. The company could be an important new option for SMBs, and the competition could help keep prices down.ChannelWeb's Steven Burke quotes Doug Albregts, new Samsung vice president of sales and marketing claiming that "Our goal is to really set our sights on Dell, HP and Lenovo." One way, Burke reports, is through a series of major promotions in the next few months.

"The first evidence of Samsung's expanded commercial offerings will come in the next 60 to 90 days with new technology services products that can be delivered by partners or sold as offerings that will be delivered by a third party."

and

"Albregts said Samsung's plan is to allow partners to deliver a customized set of on-site commercial services, including advanced Microsoft Exchange support."

As a giant consumer electronics retailer, Samsung sells a full range of products, from mobile phones to PCs and printers, and now including IT services. Unlike HP and Dell, though, Samsung won't sell direct to SMBs, but only through its partner resellers. "Samsung's 'secret sauce' in the expanded commercial channel effort is a commitment to enhance the customer experience by making significant improvements in the solution provider's ease of doing business with Samsung, Albregts said."

Whatever. That will help get resellers on board, but for the small and midsize companies who actually by the products and services, the proof will be in the quality and pricing of the equipment, not in how well Samsung treats its partners.

On the plus side, a major new vendor committed to the business IT market can only expand competition, leading to more choices and pressure to keep prices affordable -- no matter what vendory you actually buy from.

Hard to argue with that.

More From bMighty:

Follow Fredric Paul on Twitter @ http://twitter.com/TheFreditor Follow bMighty.com on Twitter @ http://twitter.com/bMighty Put a bMighty gadget on your iGoogle page Get bMighty on your mobile device

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll