SAP Takes On With Sales OnDemand - InformationWeek
01:40 PM

SAP Takes On With Sales OnDemand

Cloud-based software helps SMB sales pros collaborate on opportunities, manage customer information, and improve communication using a social media interface.

SAP is expanding its cloud offerings and aiming squarely at competitor with Tuesday's unveiling of SAP Sales OnDemand for small and midsize businesses (SMBs).

The software, on display at the CeBIT 2011 digital IT and telecommunications trade show in Hanover, Germany, was designed to help sales professionals collaborate on opportunities, let them manage customer information more efficiently, and improve communication using a Facebook-like, social media interface, SAP said.

Expected to become available next quarter, the software is based on SAP Business ByDesign, a business management application for SMBs that enables preconfigured best practices for managing financials, customer relationships, human resources, projects, procurement, and the supply chain, according to the developer. It is cloud-based software, where customers rely on SAP for installation, maintenance, and upgrades.

"SalesOD -- new design criteria: focus on people and collaboration, not on enterprise first," said Sven Denecken, VP of product management and head of co-innovation, in a tweet. "Customer reality is hybrid environment... Need [to] connect OnPremise and OD seamlessly... SalesOD first of many services."

The company also will simultaneously offer native mobile support for smartphones including Android devices, iPhones, iPads, and Research in Motion BlackBerrys, IDG reported.

"Customer co-innovation, together with agile development practices, allows SAP to develop more quickly and with greater certainty that we are meeting real customer business requirements," said John Wookey, executive VP of SAP's On Demand line of business, in a statement. "This is particularly important as we seek to address this new business area, in which every person, however involved in supporting and meeting sales and business objectives, is our intended user. With these new solutions SAP is responding to the way in which people work together today to solve business problems -- anytime, anywhere."

1 of 2
Comment  | 
Print  | 
More Insights
Threaded  |  Newest First  |  Oldest First
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of November 6, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll