The majority of new hardware revealed CES in Las Vegas this week came not from market leaders, but from rising vendors from China.
Samsung, Huawei, HTC Show Off Smartwatches At CES
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Android smartphones are on the brink of becoming commoditized, if they aren't already. The sheer volume of low-cost handsets that debuted during CES 2016 is staggering. The big players were quiet and allowed upstart rivals to take center stage -- and that's exactly what they did.
Samsung, LG, and other name-brand makers prefer to hold separate events sprinkled throughout the year to announce their most important products. This trend has been unfolding over the last few years. February's Mobile World Congress trade show remains a consistent venue for the latest and greatest in smartphones, but CES has become a show for the up-and-comers to make a big splash. This was plainly evident on the ground in Las Vegas.
Alcatel OneTouch, for example, unveiled several inexpensive Android handsets in its Pixi series for foreign markets. Each has a different screen size, but the same basic specs. Price points for the four phones will fall under the $150 mark -- or $500 less than the Samsung Galaxy S6. (Alcatel also announced its first Windows 10 handset, the Fierce XL. This phone has a huge screen, a solid camera, and a decent battery -- all at the incredible price point of $129. T-Mobile plans to sell the phone later this month as a cheap alternative to Microsoft's Lumia 950 and 950 XL.)
ZTE went on the attack, too. T-Mobile and MetroPCS will sell the ZTE Avid Plus for $115. Cricket will sell the ZTE Grand X 3 for $130. The Avid Plus has a 5-inch screen, a 5-megapixel camera, and LTE. The Grand X 3 has a 5.5-inch screen, Cat. 4 LTE, Type-C USB, and a 3,000 mAh battery.
Huawei debuted the Honor 5X and the GX8 for US consumers. The 5X has a 5.5-inch screen, a 13-megapixel camera, a Snapdragon 615 processor, and an all-metal design. It will retail for $200 unlocked. The GX8 is a bit pricier at $350, but has better specs.
Blu also showed off several phones, including the Vivo 5 and Vivo XL. Both handsets have 5.5-inch screens, 13-megapixel cameras, octa-core MediaTek processors, and Type-C connectors. They'll sell for $199 and $149, respectively.
Each of these companies is a dedicated phonemaker, and expected to release new phones. Did you expect to see a smartphone from Polaroid or RCA this year? Well, it happened. Both Polaroid and RCA announced new, inexpensive Android phones bound for the US.
Polaroid and RCA did not make their phones. Instead, no-name ODMs designed and manufactured the devices and licensed the Polaroid and RCA brand names to give them some visibility with US consumers. These phones will all cost less than $200.
At this point it should be clear that Android smartphones are a dime a dozen. People will always lust over high-end flagship handsets that offer premium designs and materials, but the availability of inexpensive Android handsets cannot be overstated.
These phones will populate Target, Walmart, Best Buy, and even your local grocery store with prices so attractive, you won't think twice of tossing them into your shopping cart.
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Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio
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