Mobile
Commentary
12/22/2009
03:57 PM
Eric Ogren
Eric Ogren
Commentary
Connect Directly
RSS
E-Mail
50%
50%

Sprint, LG, Microsoft To Intro WinMo WiMax Phone?

Sprint has scheduled a press conference for Wednesday, January 6 -- the day before the Consumer Electronics Show kicks off. LG and Microsoft factor large in the presentation, and Brooke Shields is involved, too. What could they possibly be announcing?

Sprint has scheduled a press conference for Wednesday, January 6 -- the day before the Consumer Electronics Show kicks off. LG and Microsoft factor large in the presentation, and Brooke Shields is involved, too. What could they possibly be announcing?If Microsoft weren't involved, I'd have two guesses, but since it is, well, that narrows it down pretty far. Sprint has been pitching this event hard to tech journalists as the "must-attend" event of the entire show. In fact, they are calling it the "Hottest Spot at CES!" That sounds suspiciously like a WiMax-flavored event is taking place. Remarks are going to be made by Sprint CEO Dan Hesse and Microsoft CEO Steve Ballmer.

Now, this event makes no mention of LG mobile phones, but Sprint and LG have sent out a separate invitation for a big party taking place the following evening. The party is going to be hosted by Brooke Shields. You don't bring out the big talent for a teensy little announcement. Whatever these three companies are up to, it is going to be pretty big.

All of this thrown in together points at just one likely conclusion: Sprint is going to launch its first WiMax-enabled smartphone. Not only will the device have WiMax, but it will run Windows Mobile and it will be made by LG. Such a device would be quite big news for all three companies involved.

To-date, the only devices that can access Sprint Nextel / Clearwire's WiMax network have been desktop modems and mobile laptop modems. (OK, the Samsung Mondi internet tablet, too. But no phones.) Sprint has been promising that it would have WiMax-capable phones by this year, but we haven't seen one yet.

I'd say it's highly probable that Sprint, Microsoft and LG will announce the first WiMax-equipped smartphone on January 6.

Comment  | 
Print  | 
More Insights
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.