T-Mobile Takes Customization To A Whole New Level With Latest Sidekick - InformationWeek
IoT
IoT
Mobile
Commentary
7/30/2008
12:16 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%
RELATED EVENTS
The Real Impact of a Data Security Breach
Aug 02, 2017
In this webcast, experts discuss the real losses associated with a breach, both in the data center ...Read More>>

T-Mobile Takes Customization To A Whole New Level With Latest Sidekick

Last night in New York City, T-Mobile announced its new Sidekick 2008 with a bang. The update to T-Mobile's messaging device for the masses now lets users interchange the exterior shell of the device, making it more personal. It also is slightly more svelte than previous models and includes some other noteworthy tech updates.

Last night in New York City, T-Mobile announced its new Sidekick 2008 with a bang. The update to T-Mobile's messaging device for the masses now lets users interchange the exterior shell of the device, making it more personal. It also is slightly more svelte than previous models and includes some other noteworthy tech updates.The T-Mobile Sidekick has been its smartphone for the non-smartphone set. It comes with a unique swivel screen that reveals a full QWERTY keyboard when open, making the Sidekick an apt messaging device. It has seen some incremental revisions over the last few years, and this latest refresh brings in some welcome improvements.

First, the size. T-Mobile and Sharp (the manufacturer of the device) say it is smaller. From a distance, it doesn't look any smaller than previous Sidekicks, which are big, honking pieces of phone hardware. The new Sidekick is still large. There's no getting around that.

But the interchangeable shells make up for the size. The Sidekick comes with two exterior shell pieces that can be removed and switched with other pieces. Users can buy predesigned shells, or, what's really fun, use the T-Mobile Web site to design your own custom shell. I took the designing software for a spin. It couldn't have been easier. The design tools are simple enough for anyone to figure out, and you also can import pictures from accounts such as Flickr. I chose to use one of my favorite pictures for my shell design. After designing and checking out, the shell is made and sent to your house. Very cool.

In keeping with the customization theme, T-Mobile allowed the guests it hosted at the launch event to have skateboards custom decorated, T-shirts custom designed, and custom jewelry made.

The Sidekick's other improvements include a camera that was bumped from 1.3 megapixels up to 2 megapixels, with the ability to record video; a beautiful WQVGA display; stereo Bluetooth and a standard 3.5-mm headset jack; and access to T-Mobile's catalog of downloadable content.

The Sidekick is still limited to 2.5G EDGE data, however.

In all, the updates were much needed and T-Mobile gave the Sidekick a good kick in the pants.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll