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11/5/2010
11:02 AM
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Tumblr Lights Dashboards For iPhone, Android

Updated mobile apps are faster, easier than prior releases, said microblogging site.

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Tumblr Friday released a revamped dashboard for iPhone and Android.

The free blogging site -- which was designed to make it easy for users to share music, links, text, and videos from their phones, computers, email, or browsers -- first released an iPhone dashboard in June 2009 and its initial Android dashboard debuted in August 2010.

Today's update is not yet available for RIM's BlackBerry. Tumblr released an in-house developed dashboard for BlackBerry in March 2010.

The latest iterations for iPhone and Android -- available at the iTunes App Store and the Android Market, respectively -- are faster than prior versions, according to Tumblr. Users can seamlessly view photographs, links, audio, video, and galleries, the developer said. The dashboard also gives accountholders access to Tumblr's native features including reblogging, replying, and answering posts.

"Browse your dashboard, snap photos, record videos, and audio clips -- even access Tumblr's advanced posting options," Tumblr said about the iPhone tool.

The Android dashboard requires Android OS 2.1 or later.

Each day, Tumblr's more than 7.5 million users make 5.3 million-plus posts, according to the microblogging site. On average, each Tumblr user creates 14 original posts every month, and reblogs three, according to the New York-based company. About 50% of those posts are photos, with the remaining half split between text, links, quotes, music, and video, Tumblr said.

Tumblr is not alone in the microblogging space. Competitors vying for similar users include TypePad, WordPress, and Posterous. In September, Tumblr scored a public relations coup when singer John Mayer dropped Twitter in favor of Tumblr.

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