VeriFone's new app lets New Yorkers pay for taxis without using cash or credit cards.
10 Must-Try Travel Apps
(click image for larger view)
VeriFone Thursday debuted Way2ride, a new application for Android and iOS smartphones that can be used to pay for taxi rides in New York City. The app will eventually be available to make payments in other cities, as well as to hail taxis.
Passengers open the app when they get into a taxi and press the "I'm in a taxi" button on the screen. The passenger then holds their phone up to the TaxiTV screen (installed in most NYC cabs). The application uses technology from Zoosh, which uses the speakers and microphones of smartphones to securely exchange encrypted data between devices. After listening to the TaxiTV for several seconds, the phone will beep or vibrate to let the passenger know that they've been successfully checked into the ride. The user's preferences will then be displayed on the TaxiTV screen for a few seconds to verify the check-in. NFC is not required.
When the ride is over, the bill is generated and paid for automatically by VeriFone's Way2ride application. No need to fumble for a wallet or wait for a receipt from the driver; users can simply exit the taxi once they've reached their destination.
"Way2ride makes every taxi ride better, whether you hail by hand or with an app," said Amos Tamam, senior vice president of Taxi Systems for VeriFone. "An app that provides this convenience in every taxi in New York City, including the new for-hire vehicles in upper Manhattan and the boroughs, will be a real benefit to passengers and drivers alike."
The app can be used to make payments whether the taxi is hailed by hand or through another application. Though the program is launching in New York, VeriFone plans to expand it to more than 70,000 payment-enabled taxis around the globe. VeriFone didn't say which other U.S. cities might support the service, nor did it provide a timeframe for the deployment.
In addition to the new application, VeriFone is making the Way2ride mobile payment platform available to other developers through APIs. It hopes companies that develop taxi-hailing apps will incorporate Way2ride into their own services to make the hailing and paying experience possible from a single application. So far, however, none of the existing taxi-hailing apps have openly voiced support for VeriFone's Way2ride technology.
InformationWeek Elite 100Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
The UC Infrastructure TrapWorries about subpar networks tanking unified communications programs could be valid: Thirty-one percent of respondents have rolled capabilities out to less than 10% of users vs. 21% delivering UC to 76% or more. Is low uptake a result of strained infrastructures delivering poor performance?
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.