Mobile
Commentary
10/17/2007
11:44 AM
Commentary
Commentary
Commentary
Connect Directly
RSS
E-Mail
50%
50%

Web 2.0: Where's the Beef?

Hey small and midsize businesses, you guys are not that interested in using Web 2.0 tools to get business information. Why not?

Hey small and midsize businesses, you guys are not that interested in using Web 2.0 tools to get business information. Why not?A new study by Bredin Business Information gives a picture of how small and midsize businesses feel about Web 2.0 -- and it's not a warm and fuzzy snapshot.

According to BBI's release, the study "sought to gain a clearer understanding of how SMBs perceive the value of online tools such as blogs, social networks, wikis and other emerging formats."

The study surveyed 300 U.S.-based small and midsize businesses (defined as between 1 and 500 employees) and asked them to assess the importance of various Web 2.0 formats as sources of business management information over the next five years.

The results are interesting in that they seem to indicate that many small and midsize businesses are not only missing the Web 2.0 boat but could also continue to do so for a while.

Some numbers: "Only 14% expect that blogs will be very or extremely important, with similar ratings coming in for wikis (21%), social networking sites (22%) and webcasts (31%)."

What is now considered "more traditional methods" of delivering resource information ranked high, with "49% rating email newsletters as very or extremely valuable over the next five years, and 46% giving that ranking to interactive tools such as quizzes or calculators."

Among the study's conclusions was this: "Despite the hype surrounding Web 2.0, SMBs are not yet sure how these tools are useful in locating business-related information. The survey asked SMBs how their attitudes toward certain online tools had changed over the past several years. Interestingly, 41% said they were more positive about interactive tools and email newsletters, and 30% were more positive about community forums. Other Web 2.0 formats fared less well. While 19% were more positive about social networking, 21% were less positive. Blogs (18% more positive/16% less) and wikis (17% more positive/14% less) had similar results."

I tend to agree that social networking sites don't yet have much valuable business information but in five years who knows? And blogs have frequently become one of the few places to find accurate information without the hype.

Do you agree with these results? Are you using web 2.0 to get your business information? Let us know.

Comment  | 
Print  | 
More Insights
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.