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4/26/2013
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Why Facebook Bought Parse

Development platform gives Facebook new mobile cred.

Facebook Home Invasion
Facebook Home Invasion
(click image for slideshow)
With its acquisition of Parse, Facebook has gone a long way toward filling its mobile-shaped hole.

"Today we're making it even easier to build mobile apps with Facebook Platform by announcing that we have entered into an agreement to acquire Parse, a cloud-based platform that provides scalable cross-platform services and tools for developers," wrote Douglas Purdy, Facebook's director of product management, on the Facebook Developer Blog.

The Wall Street Journal has reported that the deal was for $85 million in a stock and cash transaction. The deal comes shortly after another big mobile move for Facebook -- the rollout of the Facebook Home app for Android-based mobile devices.

[ Social sites can be filled with potholes and landmines. Read 5 Social Blunders Job Hunters Must Avoid. ]

Parse doesn't provide a mobile operating system per se, but it does give Facebook developers a framework that will let them more tightly integrate their apps with the Facebook platform. It will also let them create an app that works the same on other mobile platforms as it does on Facebook.

This opens up new levels of integration -- and monetization -- for Facebook and its business customers.

"By making Parse part of Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices," wrote Purdy. "Parse makes this possible by allowing developers to work with native objects that provide backend services for data storage, notifications, user management, and more. This removes the need to manage servers and a complex infrastructure, so you can simply focus on building great user experiences."

For its part, Parse was reportedly being wooed by many suitors. It chose Facebook, according to Parse CEO Ilya Sukhar, because the two companies and their missions are a good fit.

"Combining forces with a partner like Facebook makes a lot of sense," wrote Sukhar in a blog post. "In a short amount of time, we've built up a core technology and a great community of developers. Bringing that to Facebook allows us to work with their incredible talent and resources to build the ideal platform for developers."

In his blog Sukhar also answered some questions that users of the popular Parse platform might have: "Will my Parse app be affected in any way? No. Will Parse apps have to use Facebook functionality? No. Will Parse honor my contract? Yes, of course."

Does Facebook's acquisition of Parse raise the social network's mobile profile? What more does it have to do to provide a truly valuable mobile experience -- for users and for business customers? Please let us know in the comments section below.

Follow Deb Donston-Miller on Twitter at @debdonston.

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Dave_Mowers
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Dave_Mowers,
User Rank: Apprentice
4/27/2013 | 2:50:54 PM
re: Why Facebook Bought Parse
Yeah, since Google is only spending a billion a year on their cloud development and Microsoft is only doing 9.5 billion; Puckerberg's window-dressing for stock sales makes sense I guess.
James Gilbert
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James Gilbert,
User Rank: Apprentice
4/27/2013 | 4:12:06 PM
re: Why Facebook Bought Parse
All this, and they still have a 5000 like and friend limit. I mean, how many years has facebook been around. Time to stop that.
The Ken
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The Ken,
User Rank: Apprentice
4/27/2013 | 5:23:02 PM
re: Why Facebook Bought Parse
Yea hurray!!, its not bad enough we have Google, and Apple following us around and gathering data on our tablets and cell phone uses, Now add the new and improved Facebook!! and you too can now be followed around 24 hours a day! If you do not get it, thats sarcasm! One big Not Like (thumbs down)!!! to facebook on mobile devices.
Andrew Hornback
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Andrew Hornback,
User Rank: Apprentice
4/27/2013 | 5:30:22 PM
re: Why Facebook Bought Parse
Somehow figured this was coming with the big push to invade the privacy of Facebook users through the new "Facebook Home" app.

I wonder how long it will be before the back end advertising giants that handle multiple billions of hits per day start using this technology to improve their correlation of audiences to ensure that you are not only followed on your desktop but also on your mobile device.

Of course, I still wonder when people are going to wake up and realize that Facebook is nothing more than an advertising engine that keeps lining pockets in Palo Alto and the surrounding environs.

Andrew Hornback
InformationWeek Contributor
Thomas Mc
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Thomas Mc,
User Rank: Apprentice
4/27/2013 | 5:40:35 PM
re: Why Facebook Bought Parse
Referring to Facebook's Home app as a "platform" is a bit egotistical, don't you think?
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