Much of the above points toward a subjective assessment: Microsoft wants to make Windows cool. While features like BitLocker might be hip only for IT and the paranoid set, much of what's new with Windows 8 holds crossover appeal for home and work: sleek hardware, apps, touch and more. Does cool matter? Consider a Forrester finding that more than half of corporate employees think they have better technology at home than at work. It strikes me as likely that self-assessment is based as much on how that tech looks and feels as on what's under the hood. Does cool make money? Not necessarily, but happy and productive employees do.