Wireless Operators Raking In Your Cash With LBS Apps
Location-based services accounted for 51 percent of wireless operator mobile content revenue for the second quarter of 2007. Seems GPS-enabled handsets paired with navigation and other services are catching on.
That so many people are willing to pay nearly $10 for a get-me-from-here-to-there type application is telling. "With consumer awareness increasing, there is enormous potential for even greater LBS growth, especially since Telephia research indicates that there are approximately 130 million GPS-capable handsets in the US alone, and growing," said Doug Antone, president and CEO of Networks In Motion.
Some other interesting data came from the research. About 7 to 13 percent of mobile users download content such as games, wallpapers and ringtones. Only 5 percent, though, have downloaded an application such as an LBS-based navigation service.
As popular as LBS services are, based on those numbers it looks like the wireless operators need to convince more people to download and use mobile content.
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