Yahoo Refocusing Mobile Efforts - InformationWeek
IoT
IoT
Mobile
News
11/18/2009
03:13 PM
50%
50%

Yahoo Refocusing Mobile Efforts

The company is shutting down its Go service to concentrate on specialized apps and the mobile Web.

Yahoo will be shutting down its mobile Go service early next year in order to focus on a stronger mobile browser experience and applications.

Introduced in 2006, Yahoo Go is a Java application that offers more than 400 handsets access to news, traffic, maps, weather, and other online information. Yahoo said the product has been highly successful but it was designed for a marketplace that has evolved and become far more sophisticated at getting information from the Web. The Go service will be discontinued on Jan. 12, 2010, and the company is encouraging users to use its mobile homepage for many similar services.

"It was great for the time it was introduced, but we're shifting those resources to the mobile browser and applications for sophisticated platforms like the iPhone, Android, and other," said Cory Pforzheimer, Yahoo's senior manager of communications.

Apps will play a strong role in the company's future mobile ambitions, but it likely will not replicate an all-in-one app like Go anytime soon, Pforzheimer said. Instead, the company will focus on apps for Flickr, fantasy sports, Yahoo Finance, and other specialized categories that generally receive a high level of user engagement.

The company is also hoping to attract developers to its Blueprint mobile development platform. Blueprint aims to tackle the fragmentation issue by enabling content creators to write mobile Web sites once and have them run on Java, Windows Mobile, and Symbian smartphones.

These types of apps can only reach a relatively small number of handsets worldwide though, and Yahoo said it is not neglecting its properties that can be reached with a mobile browser. The company recently launched an updated version of its mobile homepage, and Pforzheimer said it will continue to offer browser alternatives for its mobile apps.


InformationWeek Analytics outlines the 10 questions you need to ask to see where netbooks fit within your organization. Download the report here (registration required).

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll