As enterprise IT gears up to battle mobility run amok, vendors are using a mix of acronyms to disguise few comprehensive offerings. Our research shows little distinction between products that are designated as BYOD and those that are MDM, MAM or something else altogether. So now what?
Mobile vendors care first and foremost about controlling the user experience--of prime importance in the battle for consumer mindshare. But that goal is fundamentally at odds with letting third-party software vendors provide all the features needed for enterprise-class security, as we discuss in our InformationWeek State of Mobile Security report. But instead of admitting that no one product can do it all, vendors often just slap new names on existing products, many times without adding a whit of new functionality, as they scramble for advantage in a hugely crowded market that is, frankly, overdue for consolidation.
To make sense of this market, we asked 40 vendors, from Absolute Software to Zenprise, not just about features, cost, and functionality, but also how they classify their products: mobile device management, mobile application management (MAM), bring-your-own-device suites, all of the above, some of the above, or the ever-popular "other." While (the so broad as to be meaningless) BYOD was the No. 1 answer, multiple categorization is also quite popular.