Mobio Launches Lifestyle Portal For Windows Smartphones - InformationWeek
Software // Enterprise Applications
09:45 AM

Mobio Launches Lifestyle Portal For Windows Smartphones

The GetMobio portal is a collection of over 50 Web service mash-ups that display nightclubs, restaurants, and local events.

With Google's announcement of its planned mobile platform this week, mobile applications are a hot market. But Google isn't the only one striving to create a richer experience on smartphones and cell phones. Mobio Networks on Tuesday launched a lifestyle portal for Windows Mobile-based smartphones, serving up widgets and applications to a range of mobile users.

The portal, called GetMobio, is a collection of over 50 Web service mash-ups that display nightclubs, restaurants, and local events. It also includes widgets like Mobio's Cheap Gas, which lists the lowest cost gas stations near any location.

Mash-ups rely on Web 2.0 development technologies -- Ajax techniques and Adobe's interactive Flash software, for example -- so they function more like interactive software than a static Web page. To read more about location mash-ups click here.

Mobile users require phones that can do more than just voice and text. In fact, the demand of multimedia phones has greatly increased over the past few years. But users are faced with the challenge of managing mobile content that is streamed to and stored on phones, which are often resource-constrained.

GetMobio can be accessed through a phone's Web browser, so it doesn't require a lot of processing power and storage space.

Mobio has been deploying its portal of widgets and applications to users of all types of devices from feature-rich cell phones like the Motorola Razr to BlackBerry smartphones. Windows Mobile-based smartphones are the latest addition to Mobio's growing list of compatible devices. With a large number of consumers selecting Windows Mobile for personal use, Mobio saw a good opportunity to extend its portal to those users, according to the company.

"The desire for fun and functional mobile content for both professional and personal needs is steadily growing in the U.S. market. We're thrilled to offer the GetMobio mobile lifestyle portal to the Windows Mobile community, which has already demonstrated a strong desire to use mobile technology in integrated and innovative new ways," said Marcia Kadanoff, Mobio's VP of marketing, in an e-mail.

Earlier this week, an important development took place when Google announced its mobile platform and a new coalition to promote open standards for mobile devices and applications.

The Internet search giant said it's working with 30 companies, which include carriers T-Mobile and Sprint Nextel, device makers HTC, Motorola, and Samsung, and chipmakers Qualcomm and Broadcom, among many others. Google plans to create an open source mobile platform called Android that is likely to bring openness and more developers to smartphone applications.

Comment  | 
Print  | 
More Insights
Threaded  |  Newest First  |  Oldest First
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of November 6, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll