Mobio Launches Lifestyle Portal For Windows Smartphones - InformationWeek
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11/6/2007
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Mobio Launches Lifestyle Portal For Windows Smartphones

The GetMobio portal is a collection of over 50 Web service mash-ups that display nightclubs, restaurants, and local events.

With Google's announcement of its planned mobile platform this week, mobile applications are a hot market. But Google isn't the only one striving to create a richer experience on smartphones and cell phones. Mobio Networks on Tuesday launched a lifestyle portal for Windows Mobile-based smartphones, serving up widgets and applications to a range of mobile users.

The portal, called GetMobio, is a collection of over 50 Web service mash-ups that display nightclubs, restaurants, and local events. It also includes widgets like Mobio's Cheap Gas, which lists the lowest cost gas stations near any location.

Mash-ups rely on Web 2.0 development technologies -- Ajax techniques and Adobe's interactive Flash software, for example -- so they function more like interactive software than a static Web page. To read more about location mash-ups click here.

Mobile users require phones that can do more than just voice and text. In fact, the demand of multimedia phones has greatly increased over the past few years. But users are faced with the challenge of managing mobile content that is streamed to and stored on phones, which are often resource-constrained.

GetMobio can be accessed through a phone's Web browser, so it doesn't require a lot of processing power and storage space.

Mobio has been deploying its portal of widgets and applications to users of all types of devices from feature-rich cell phones like the Motorola Razr to BlackBerry smartphones. Windows Mobile-based smartphones are the latest addition to Mobio's growing list of compatible devices. With a large number of consumers selecting Windows Mobile for personal use, Mobio saw a good opportunity to extend its portal to those users, according to the company.

"The desire for fun and functional mobile content for both professional and personal needs is steadily growing in the U.S. market. We're thrilled to offer the GetMobio mobile lifestyle portal to the Windows Mobile community, which has already demonstrated a strong desire to use mobile technology in integrated and innovative new ways," said Marcia Kadanoff, Mobio's VP of marketing, in an e-mail.

Earlier this week, an important development took place when Google announced its mobile platform and a new coalition to promote open standards for mobile devices and applications.

The Internet search giant said it's working with 30 companies, which include carriers T-Mobile and Sprint Nextel, device makers HTC, Motorola, and Samsung, and chipmakers Qualcomm and Broadcom, among many others. Google plans to create an open source mobile platform called Android that is likely to bring openness and more developers to smartphone applications.

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