IoT
Software // Information Management
News
1/29/2007
06:54 PM
50%
50%
RELATED EVENTS
The Analytics Job and Salary Outlook for 2016
Jan 28, 2016
With data science and big data top-of-mind for all types of organizations, hiring analytics profes ...Read More>>

Modeling Software For The Biofuel Industry

Pavilion Technologies urges a combination of consumer education and retail help to reduce the need for foreign oil.

If national policymakers really want to promote the use of biofuels, they should encourage consumer education and retailer incentives, a software company backing the industry says.

Pavilion Technologies' Chief Marketing Officer Matt Tormollen said during a recent interview that drivers want to use biofuels and investors are funding growth that could double production capacity to more than 11 billion gallons this year, but retailers aren't doing enough to inform consumers and improve their choices.

"Americans are ready to make the switch to ethanol," Tormollen said.

During a recent interview, Tormollen pointed out that many gas stations fail to offer fuel blended with 85% ethanol (E85). He also said that gas stations offering a 10-percent mix of ethanol fail to inform consumers they have done so.

Pavilion is one of many technology companies supporting federal efforts to reduce reliance on foreign oil and increase the use of alternative fuel in the United States. Many technology companies' founders and investors have invested in biofuels.

Pavilion stands to benefit from increased use because it provides modeling and monitoring software for manufacturers, including ethanol producers. It recently released results of a Harris Interactive survey showing that most consumers are willing to make the switch in order to reduce dependence on foreign oil. Almost half of the respondents (47%) even said they would pay more to do so, according to Harris.

Fifty-seven percent of 2,534 adult drivers who responded said that they do not know where to buy biofuel, while 50% said that knowing where to buy it would encourage them to use biofuel, according to the survey.

Most cars today come with warranties that state the vehicles will run on a blend of 10% ethanol and 90% gasoline. Several manufacturers also offer flex fuel vehicles, which are covered under warranty to run on fuels with 85% ethanol.

Ninety-five percent of the respondents said they could be encouraged to use biofuels, according to Pavilion. Most respondents said that lower prices and convenience would motivate them to make the switch. Like regular gasoline, biofuel prices vary from one location to the next. They are typically cheapest in the Midwest because the product is produced there, keeping shipping costs to a minimum.

Comment  | 
Print  | 
More Insights
The Agile Archive
The Agile Archive
When it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
Register for InformationWeek Newsletters
White Papers
Current Issue
How to Knock Down Barriers to Effective Risk Management
Risk management today is a hodgepodge of systems, siloed approaches, and poor data collection practices. That isn't how it should be.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.