Advanced Micro Devices Inc. this week will dedicate its new processor manufacturing plant in Dresden, Germany--its first for making chips on 300-mm wafers, the largest size in use in the semiconductor industry. The move marks a big step in the vendor's goal to ratchet up production capacity to as many as 100 million processors a year by 2008 or 2009.
"The capacity that we'll have in place gives us a lot of headroom," says Hector Ruiz, chairman, president, and CEO of AMD.
The company expects to invest a total of $2.5 billion in the plant, Ruiz says, in order to stay on the front edge of semiconductor manufacturing technology for at least the next eight years.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.