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1/25/2012
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Mozy Expands From Backup To File Sync

Mozy's automated backup service can now also synchronize files between multiple PCs, tablets, and smartphones.

Tons of Tablets
Tons of Tablets
(click image for larger view and for slideshow)
The online backup firm Mozy is adding a simple way for users to keep their files up to date and available across multiple, computers, smartphones, and tablets.

Mozy Stash, which was introduced as a public beta on Wednesday, is an add-on product that makes it possible to designate selected files for synchronization across computers and devices, in addition to backing up a broader set of files on a user's PC.

This move puts Mozy in completion with file sync and file collaboration services including Dropbox and Box. It's a niche that seems to be attracting a lot of new competitors, like YouSendIt, which until recently contented itself with serving as an alternative to email for large file attachments.

However, the market for online backup services is also extremely competitive.

[ Is your company making excuses? See 8 Reasons SMBs Fail To Back Up Data. ]

"This is a way of differentiating from some of the major players in backup by adding the personal synch capabilities," said Gytis Barzdukas, Mozy’s director of product management. Stash will let you sync across your iPad, iPhone, Kindle Fire or other Android device, as well as your PCs and laptops. The advantage the company hopes to gain over other synchronization products is that customers will get sync and backup in one product, rather than two.

Services like Dropbox provide some backup capability, in the sense that at the same time they sync between devices, they also retain a copy of a file in online storage. However, "they don't have passive data backup," where files are automatically backed up on a regular schedule to make sure nothing is missed, Barzdukas said.

Last summer, Mozy introduced the ability to access a backup data set from a mobile device and that can be useful for retrieving "a file from last year or last quarter," Barzdukas said. For example, that would be a good way to track down an old presentation or a spreadsheet full of budget numbers that you need to refer to during a meeting away from your office. Stash is different in that allows you to designate files that should be automatically copied onto a set of target devices, he said.

Files tagged for synchronization count against the same quota as your backup files, Barzdukas said. Stash is available for all account types, including the free account that is limited to 2 megabytes of storage. Paying customers pay by the gigabyte, and Barzdukas said Mozy plans to charge a "slight premium" for adding Stash to an account, once it is commercially available.

Follow David F. Carr on Twitter @davidfcarr. The BrainYard is @thebyard

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Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
1/30/2012 | 10:53:55 AM
re: Mozy Expands From Backup To File Sync
These are really great points. It will be interesting to see what these services do to continue to differentiate themselves from each other--and what that will mean in terms of cost for customers.

Deb Donston-Miller
Contributing Editor, The BrainYard
roch31
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roch31,
User Rank: Apprentice
1/27/2012 | 1:42:26 PM
re: Mozy Expands From Backup To File Sync
A nice feature on a Mozy account vs Google Docs is you know your data is protected and secured on EMC gear. Who knows where and what Google is using.
SN600
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SN600,
User Rank: Apprentice
1/27/2012 | 12:11:40 PM
re: Mozy Expands From Backup To File Sync
Interesting direction being taken by Mozy. In this respect of combining the offerings of backup with file synchronization in the cloud, one other competitor for Mozy worth considering is Vembu technologies. They are a recognized leader in data protection services with their flagship product Storegrid and have recently launched SyncBlaze as a cloud content management solution.
tres 200
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tres 200,
User Rank: Apprentice
1/27/2012 | 12:24:05 AM
re: Mozy Expands From Backup To File Sync
Google still offers the best value file sync. I can sync 80GB for $20 a year to Google Docs with Syncdocs. Mozy charges me as much per month as Google does per year!
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