my.barackobama.com: The Secrets of Obama's New Media Juggernaut
Cross posted from CloudAve - specialist cloud computing and SaaS blogJascha Franklin-Hodge, Chief Technology Officer & Founding Partner, Blue State Digital looked at the strategies and tactics that helped put Barack Obama in the White House. Blue State is a five year old company that helps leverage social media for primarily issue or event based clients - from elections to humanitarian disasters to fundraising events.Some statistics;
Over 1 billion emails sent to over 13 million email addresses
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