News
News
1/17/2008
09:01 AM
Connect Directly
RSS
E-Mail
50%
50%

MySpace Has Lions Share of Market, But Facebook Growing

MySpace attracted 76.35% of all visitors to the 53 leading social networking sites, Hitwise said. Facebook was a distant second with 12.57%.

MySpace accounted for more than three-quarters of the Web traffic to social networks in the United States in 2007, a Web metrics firm said Wednesday.

MySpace attracted 76.35% of all visitors to the 53 leading social networking sites, Hitwise said. Facebook was a distant second with 12.57%, followed by Bebo, 1.24%, and BlackPlanet, 0.87%. The remaining Web sites on the list accounted for 8.97% of U.S. visits.

"MySpace and Facebook remain the market leaders among social networking websites, retaining a loyal base of users," Heather Dougherty, director of research at Hitwise, said in a statement.

MySpace in December received 95% of its share of traffic from returning visitors, while the number for Facebook was 93%. MySpace visitors on average, however, spent about 30 seconds less time on the site than the same month a year ago. Facebook visitors, on the other hand, spent about 10 minutes longer on average.

Of the top five social networking sites, Bebo's visitors spent the most time on the site on average -- 30 minutes and 24 seconds.

Also in December, Facebook showed the biggest growth of the top four sites, increasing market share by 51% to 16.03%, Hitwise said. MySpace's share fell 8% to 72.32%. Bebo and BlackPanet increased their share by 10% and 8%, respectively.

U.S. traffic to all the social networking sites increased 4% year-to-year in December, with MyYearbook, which was number seven in the market, recording the biggest jump. The site increased it share in the last month of the year 407% to 0.73%.

Overall, the numbers showed that online social networks remained a viable channel for advertisers. "The continued popularity of social networking activities online will drive the interest of marketers seeking to target influential users to approve and advocate their products and services," Dougherty said.

Comment  | 
Print  | 
More Insights
IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Government Oct. 20, 2014
Energy and weather agencies are busting long-held barriers to analyzing big data. Can the feds now get other government agencies into the movement?
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and trends on InformationWeek.com
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.