News
News
6/27/2006
05:36 PM
50%
50%

NBC To Promote Fall Lineup On YouTube

In addition to trying to reach the millions of people using YouTube, NBC is trying to discourage copyright violations that have occurred on the site.

NBC on Tuesday said it would promote its fall lineup of TV shows on the popular YouTube video site, another example of the growing importance of the Web as an advertising vehicle.

Under the agreement, the TV network, which is owned by General Electric Co., would create an official NBC channel on YouTube that would include a "Fall Preview" area. In addition, the channel would be used to promote other programming, such as "Saturday Night Live," "The Office," and "The Tonight Show with Jay Leno." The partners also agreed to market each other's products.

In announcing the deal, NBC launched a promotional contest for "The Office." Players can submit their own 20-second video promotion of the comedy series through YouTube. The contest runs through July 21, and the winner would have his video run during an "Office" episode in August.

Besides trying to reach the millions of people using YouTube, NBC wants to discourage copyright violations that have occurred on the site. At the request of NBC, YouTube recently removed a clip of a "Saturday Night Live" rap parody called "Lazy Sunday" that had become a favorite. YouTube has a policy of removing material that infringes copyrights.

"The YouTube and NBC partnership symbolizes what can happen when traditional media companies and new media companies find common ground," John Miller, chief marketing officer for NBC Universal Television Group, said in a statement.

YouTube is one of the most popular video sites on the Web, with 12.6 million unique visitors in May, according to ComScore Networks. YouTube says more than 70 million videos per day are watched on the site.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.