News
News
8/8/2005
06:53 PM
Connect Directly
RSS
E-Mail
50%
50%

Nearly A Third Of Online Americans Have Visited Blogs

The number of people in the United States who visited web logs in the first quarter of the year reached 50 million, a web metrics firm says.

The number of people in the United States who visited web logs in the first quarter of the year reached 50 million, and each of the top four hosting services for blogs on the Internet topped 5 million visitors, a web metrics firm said Monday.

The number of Americans visiting blogs amounted to 30 percent of the total online U.S. population, an increase of 45 percent over the same period last year, ComScore Networks said.

Other key findings in the report were that the top four hosting services for blogs had more than 5 million unique visitors. Those sites in order, starting with the largest, were Blogspot.com, Livejournal.com, Typepad.com and Xanga.com.

Blogspot.com's 19 million unique visitors amounted to more visitors than the NYTimes.com, USAToday.com and WashingtonPost.com. The numbers were "clear evidence that consumer-generated media can draw audience on par with traditional online publishers," the report said.

Five individual blogs had more than a million unique visitors. In order, starting with the largest, were FreeRepublic.com, DrudgeReport.com, Fleshbot.com, Gawker.com and Fark.com.

In general, political blogs were the most popular, followed by "hipster" lifestyle blogs, tech blogs and blogs authored by women.

Compared to the average Internet user, blog readers tended to be significantly more likely to live in wealthier households, be younger and connect to the web on high-speed connections. Blog readers also visited nearly twice as many web pages as the average Internet user, and were much more likely to shop online.

"The fact that we found 30 percent of the online population to have visited blogs clearly underscores the commercial importance of consumer generated and driven media," Dan Hess, senior vice president of ComScore, said in a statement. "It's noteworthy that while the blog audience is already quite large and growing, its demographic composition relative to the total population will appeal to many marketers."

The study was sponsored in part by blog-hosting service Six Apart and by Gawker Media.

Comment  | 
Print  | 
More Insights
IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Government Tech Digest Oct. 27, 2014
To meet obligations -- and avoid accusations of cover-up and incompetence -- federal agencies must get serious about digitizing records.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and community news at InformationWeek.com.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.